Influence of Marketing Mavens on Consumer Switching: Role of Personality
(Scopus Index) A. Sharma and R.R.K. Sharma Proceedings of the 8th International Conference on Industrial Engineering and Operations Management in Bandung, Indonesia, March, 2018. ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5944-6.