Culture & Personality: Directional influence on Consumer Switching
(Scopus Index) A. Sharma, R.R.K. Sharma and K. K. Lai Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore, March, 2021 ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5949-1. http://ieomsociety.org/singapore2021/proceedings/