JAGSoM

The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [R] evolution

Noble, S. M., Mende, M., Grewal, D., & Parasuraman, A. (2022). Journal of Retailing. Abstract: This manuscript draws attention to the dawn of the Fifth Industrial Revolution (5IR) and highlights its potential for addressing a host of issues within retail and service domains. With a retailing and service perspective, the authors outline the meaning of … Read more

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