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Everyone must accept the fact that modern technology has changed marketing forever. Although marketing has been around since the industrial revolution, our lives, our communications, and our shopping habits have all changed since the turn of the century. The Internet and modern technology are among the biggest and most obvious reasons. Modern technology has made marketplaces to give way to market spaces. Prior to the 21st century, a company may have launch a marketing campaign and it would have taken weeks to know whether it was successful or not. Today, using the internet and social media, companies will be able to learn about the success of their campaigns almost instantly.

Although ATL advertising is still used today, most advertisements are found on Facebook, Instagram, and Twitter. Social media advertising has made the seeker and engagement channels a popular marketing strategy. Whilst the complexity of managing the channels increase, it is possible to measure the impact of every channel on marketing ROI; Thanks to Marketing Technology (MarTech).

MarTech tools have made it possible for companies to streamline and automate marketing processes, collect and analyze data, and engage with its target audience in multiple ways. Through continuous analysis that can help informed decision-making, MarTech has made marketing a far more cost-effective function. Today, many marketers are looking to technology as a bright spot. According to Gartner, technology currently accounts for the largest proportion of marketing budgets (26.2%), compared to media (24.8%), in-house labour (24.5%) and agencies (23.7%). Companies need high-end experts to enhance their existing MarTech strategy, as well as day-to-day specialists who know how to implement newly integrated platforms and applications.

Keeping the changing trends in mind, JAGSoM has developed a specialized curriculum under the Marketing Major of the PGDM program, named ‘Career Track in MarTech’. JAGSoM is the only business school in India that offers students an opportunity to undertake a specialization in MarTech jointly with Darden School of Business, University of Virginia with an opportunity to work on industry problems in the MarTech domain under the ‘Learning by Solving’ initiative.

Yours being a modern organization that keeps pace with the technology and market trends, I would like to invite you to build a meaningful partnership that is mutually beneficial. We look forward to working with you to solve real life business problems through our unique initiatives including Request for Problems (RFP) projects and Long duration Internships.

THE CURRICULUM AT JAGSoM

JAGSoM is distinguished by a unique Curriculum 4.0 aligned to the needs of Industry 4.0. The Curriculum is designed to groom ‘T-shaped professionals’ for new-age roles in new-age companies and is delivered through the unique pedagogy of ‘Learning by Solving’.

The PGDM program at JAGSoM is delivered by domain specialist faculty, with professional experience in the industry.

JAGSoM conducteda joint study in collaboration with the National Human Resource Development Network (NHRDN) to identify the unmet needs of the industry and the skills required for Industry 4.0.

CURRICULUM 4.0 – Moulding T-Shaped Professionals

The culmination and analysis of the results of the JAGSoM-NHRDN study revealed that successful professionals of the future will be ‘T’ shaped professionals, combining both a l wide breadth of knowledge across areas and in-depth knowledge in a specialised area.

The main focus of Curriculum 4.0 is to groom T-shaped professionals for new age roles in new age industries.

As illustrated in the figure above, the top bar of the ‘T’ represents the broad skills such as the people skills, the social skills, and an appreciation of multi-functional capabilities and how the functional areas play among themselves.

The Practice Courses at JAGSoM form an important part of the pedagogical interventions and are accorded great priority. Almost one third of the total credits in the entire PGDM program is assigned to practice courses. The Practice Courses are ‘Hands – On’ and serve to ensure that students get ready for Industry 4.0.

The Majors, Minors and the Career Tracks make up the Vertical bar of the ‘T’.

In order to ensure that students are ready for Industry 4.0, Curriculum 4.0 includes Career Tracks aligned to their professional goals. Students do a deep dive immersion in their Career Tracks to acquire the required competencies and critical skills to become industry ready. The Career Tracks enable the students to achieve depth of knowledge and skills in a specific area pertaining to Industry 4.0.

The Curriculum 4.0 of JAGSoM includes 4 Majors – Marketing, Finance, Analytics & Digital Business and HR, as well as 7 Career Tracks in MarTech, Sales & Service, FinTech, Capital Markets, Banking, Business Analytics and Digital HR.

Integrated Pathway for ‘Learning by Solving’

JAGSoM’sCurriculum 4.0 is delivered through the unique pedagogy of ‘Learning by Solving’ where students work in groups to solve real life problems supported by Industry partners and mentored by domain specialist faculty.

The pedagogy of ‘Learning by Solving’ is operationalized by an integrated pathway consisting of 3 Key Interventions, in which every student at JAGSoM’s PGDM program participates.

Research/Innovation Incubation (RI/II): Students work in small groups either on Research Projects or Start-Up Ideas, under the guidance of faculty mentors. In the Research Incubation practice course, the focus is on research topics that impact practice where students get an in-depth understanding of various domains through sector and company analysis. The Innovation Incubation practice course is aimed at developing the entrepreneurial mindset of students and at providing them a structured path to creating and launching their own startups.

Career Track Program & Request for Problem (RFP) Project: The same student groups from the Research Incubation and Innovation Incubation practice courses then move on to work on a live industry project in the Career Track program. Students select a Career Track aligned to their professional goals and do a deep dive immersion to acquire the required competencies and critical skills to become industry ready. Career Tracks are offered to students in MarTech, Sales & Service, FinTech, Capital Markets, Banking, Business Analytics and HR-Digital Transformation.

The ‘Request for Problem’ (RFP) project is an integral component of the ‘Career Track’ Program. Each year, JAGSoM invites industry partners to refer business problems that they are currently facing which student consulting teams help to solve, each led by a fulltime faculty member (or an interdisciplinary team of faculty members).

Industry Internship Program (IIP): The final step in the pathway is a 3-month long Industry Internship where the students intern with new-age companies to get hands-on experience. The IIP is an intensive immersion, enabling the students to apply the domain knowledge acquired in Research/Innovation Incubation, Career Track and RFP projects, while also understanding real-world industry applications.

PRACTICE COURSES AT JAGSoM

Personality Enhancement Program

A life-skill and lifestyle-oriented course that addresses issues of wellness and essential skills, like communication, negotiation, and cross-cultural orientation, to groom a holistic individual.

Personality Enhancement Program
Corporate Mentoring

Corporate Mentoring

Corporate mentors guide students in goal setting and realization of their professional aspirations.

Effective Execution

This course aims at enhancing the ability of students to address the challenges of collaboration, conflict resolution, timely and cost-effective execution of critical activities to achieve specific milestones in institution building activities.

Effective Execution
Social Immersion Program

Social Immersion Program

Students undertake immersions with NGOs in rural areas. Students learn to design solutions for social problems through a Techno Economic Viability study, thereby enabling sustainable, socially positive, and measurable impact on UN Sustainable Development Goals.

Research Incubation

In the Research Incubation practice course, students work in small groups on Research Projects under the guidance of faculty mentors. The focus is on research topics that impact practice where students get an in-depth understanding of various domains through sector and company analysis.Thispractice course is featured by AACSB in the list of best practices in the Asia Pacific.

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Design Thinking and Innovation Incubation

This course empowers the participants to develop an entrepreneurial mindset and enables them to tackle business problems & challenges through creativity and innovation.Students work in small groups on Start-Up Ideas under the guidance of faculty mentors.The Innovation Incubation practice course is aimed at developing the entrepreneurial mindset of students and at providing them a structured path to creating and launching their own startups.

Industry Internship Program

The PGDM program concludes with this 3-month long internship providing a transitioning bridge between theory and practice. The Industry Internship Program (IIP) is the final component of the RI-RFP-IIP Integrated Pathway for ‘Learning by Solving’.

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CAREER TRACK COURSES

  • The Career Track in MarTech has five courses, one masterclass and a capstone RFP project:
    • Web Development, SEO and SEM

    • Integrated Digital Media Campaigns & Programmatic Advertising

    • E-Commerce Category Management

    • Marketing Technology: Digital Business and Consumer Insights (Darden School of Business, University of Virginia Module)

    • User Generated Content Analytics

    • Branding 4.0 - Masterclass

    • Capstone RFP Project

    Prerequisite Courses
    The following elective courses are prerequisites for the Career Track in MarTech:
    • Digital Marketing

    • Marketing Analytics

    Course Content

    1. Web Development, SEO and SEM

    Session No.
    Session Title
    1-2

    Basics of World Wide Web, Digital marketing platforms on Web, Defining Marketing Goals

    3-4
    Overview of various CMS platforms, Introduction to Wordpress
    5-6
    Designing Websites basic for managers: HTML, Javascript, XML, Interactive websites
    7-8
    Edit and Publish Webpages, Maintain Websites, Hosting services, Social media platforms and payment gateway integration
    9-10
    Search Engine Optimization: Introduction to Search Engines, Google AdWords: Introduction to Paid Marketing,
    11-12
    Keyword Research Methodology, Google Keyword Planner, New Keyword Ideas, Competition Analysis
    13-14
    Campaigns settings, AdGroup setup, Keyword Match Types, Keyword Research Tools, Understanding Ad Auction
    15-16
    Targeting, Retargeting, Placements Targeting, Demographics, Ad Formats and Sizes, Link to your website
  • 2. Integrated Digital Media Campaigns & Programmatic Advertising

    Session No.
    Session Title
    1-2
    Integrated media campaign framework, programmatic marketing, brand management in digital media campaigns
    3-4
    Media planning for digital media: budget allocation, objectives. Online advertising ecosystem
    5-6
    E-mail marketing using mail chimp, SEO off-page management basics, ROI in digital media
    7-8
    Programmatic Ad buying, Chatbot instant messaging, Latest trends in visual search (Google Lens)
    9-10
    CRM Application using SugarCRM/Similar tools
    11-12
    CRM-Marketing Automation Integration
    13-14
    Hootsuite social media integration and monitoring, Measure audience engagement in various social media platforms
    15-16
    Capstone project brief – Marketing Objectives, Channel selection, budgeted and actual spends, Lead conversions, Quality of leads, Competitor benchmarking
  • 3. E-Commerce Category Management

    Session No.
    Session Title
    1-2
    Setting up a digital store
    3-4
    Site merchandising
    5-8
    Category management
    9-10
    Site management and Performance Metrics
    11-12
    E- Commerce operations
    13-16
    E-Commerce tools
  • 4. Marketing Technology: Digital Business and Consumer Insights (Darden Module)

    Session No.
    Session Title
    1
    • Introduction
    2
    • Cluster analysis for Segmentation
    3-4
    • Customer Acquisition in Digital Business
    5-6
    • Marketing Mix Models
    7-9
    • Growing Digital Business
    10
    • Logistic Regression
    11
    • Marketing Media Attribution
    12
    • Designing Marketing Experiments
    13-15
    • Systematic Inventive Thinking
    16
    • Program debrief
  • 5. User Generated Content Analytics

    Session No.
    Session Title
    1-2
    • Extracting social media data (e.g., from Glassdoor, Tripadvisor, or Twitter) using scraping & accessing API with zero coding
    3-4
    • Performing competitive analysis of brands and products from social mentions and finding who your real competitors are!
    5-6
    • Analyzing unstructured data (e.g., text, images) to obtain actionable business insights such as areas of improvement.
    7-8
    • Building crowdsourced recommender systems to help consumers choose products in a long-tailed world.
    9-10
    • Leveraging the "wisdom of the crowd" to create new products (like Netflix does).
    11-12
    • Using image and text analytics to help a brand increase its engagement on Instagram.
    13-14
    • Predicting business outcomes (e.g., sales) using sentiment analysis and network analytics determine if a message (e.g., in a-social media campaign) is resonating with its target audience!
    15-16
    • Finding influencers from online conversations
  • 6. Branding 4.0: New Mantras for Brand Marketing (Masterclass: 3 Sessions)

    The Masterclass will be on how Brand Marketing has changed in today’s ‘phygital’ world and why. The new ways of practicing Brand Marketing, as opposed to the conventional ways, will be discussed in detail with relevant examples of Brand Campaigns. Each ‘new mantra’ will be followed by a discussion on how brands are adopting these frameworks and the opportunities to incorporate them in brand strategies going forward.

The Career Roles are in 3 broad buckets:

  • Digital, Content & Performance Marketing
  • D2C Marketing
  • E-Commerce

The details of the Roles, Competencies, Critical Skills, and Interventions are given in the next pages.

  • SEM Manager, Performance Marketing Executive, Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing Analyst, Campaign Manager, Manager-Social Media & Content Marketing, Digital Experience Manager

    Role Bucket

    • Digital & Content Market (Agency)

    Competency

    • Requirement gathering and documentation
    • Project Plan Creation
    • Campaign Operationalization
    • Channel management
    • Creativity

    Skills

    • Proposal writing
    • Web content management - WordPress
    • Programmatic Advertising – Google Ads (keyword research, bidding, scheduling, reviewing)
    • Landing page design
    • Google Analytics – funnel tracking, CTR, Conversion, bounce rate measurement and remediation
    • Social media content management – Hootsuite/Tweetdeck
    • Email Marketing – Mailchimp/Sendgrid
    • Soft skills – email, remote presentations, telephonic
    • Client presentations and reporting

    Intervention- Courses

    • Web development, SEO & SEM
    • Designing website
    • Introduction to paid marketing
    • Ad words optimization
    • Integrated Digital Media Campaign and Programmatic Advertising
    • Online advertising ecosystem
    • CRM Application
    • Media Planning
    • Marketing Technology: Digital Business and Consumer Insights
    • Marketing mix models
    • Marketing media attribution

    Intervention- Certifications

    • HubSpot Inbound Google Analytics Adobe Marketo Professional/Oracle Eloqua Explorer
  • SEM Manager, Performance Marketing Executive, Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing Analyst, Campaign Manager, Manager-Social Media & Content Marketing, Digital Experience Manager

    Role Bucket

    • Digital & Content Market (Client)

    Competency

    • Internal requirement documentation
    • Project Plan Creation
    • Campaign Operationalization
    • Channel management
    • Creativity

    Skills

    • Agency brief writing
    • Web content management - WordPress
    • Programmatic Advertising – Google Ads (keyword research, bidding, scheduling, reviewing)
    • Landing page design
    • Google Analytics – funnel tracking, CTR, Conversion, bounce rate measurement and remediation
    • Social media content management – Hootsuite/Tweetdeck
    • Email Marketing – Mailchimp/Sendgrid
    • Soft skills – email, remote presentations, telephonic
    • Client presentations and reporting

    Intervention- Courses

    • Web development, SEO & SEM
    • Designing website
    • Introduction to paid marketing
    • Ad words optimization
    • Integrated Digital Media Campaign and Programmatic Advertising
    • Online advertising ecosystem
    • CRM Application
    • Media Planning
    • Marketing Technology: Digital Business and Consumer Insights
    • Marketing mix models
    • Marketing media attribution

    Intervention- Certifications

    • HubSpot Inbound Google Analytics Adobe Marketo Professional/Oracle Eloqua Explorer
  • Associate Merchandiser - Ecommerce, Category Marketing Manager, Growth Hacker, Catalog Lead, Brand Manager/Brand Specialist (for D2C/Ecommerce)

    Role Bucket

    • Category Management E-commerce, Brand Management - D2C/E-Commerce

    Competency

    • Ensuring high-quality customer experience on the site through page merchandising
    • Traffic data analysis and recommending modifications, if required
    • Execute campaigns

    Skills

    • Merchandising - Advanced Exce, Dashboards and Tableau, - Google Analytics, - Campaign Management, SQL, R, Python

    Intervention- Courses

    • I.E Commerce Category Management
    • Site Merchandising
    • Category Management
    • Marketing Technology: Digital Business and Consumer Insights
    • Growing Digital Business
    • Marketing mix models
    • Marketing media attribution

    Intervention - Certifications

    • Adobe Marketo Professional/Oracle Eloqua Explorer
  • Marketing Area Courses - Catalogue

S.No. Course Type Course Name Course Snapshot
1 Core Marketing Management Understanding of the basic principles of marketing; Difference between B2B vs B2C markets; Identifying consumer segments and target market; Developing positioning strategy; Designing and communicating value proposition and developing brand equity; Basics of pricing; Generating sales plan
2 Core Business Strategy and Simulations Differentiating strategic and operational decisions; Assessing the attractiveness of industries and their profit potential; Evaluating competitive advantage of firms and developing strategies for sustainable competitive advantage; Designing, implementing and measuring and evaluating strategies using balanced score card approach.
3 Core Service Operations Management Understanding the nature of services and aligning service strategy to competitiveness; Designing a service process, process selection, and facility layout including managing demand and capacity; Developing solution to waiting lines in service organizations; Evaluate inventory management in services set-up; Creating and executing a Service quality – SERVQUAL model; Generating a project management plan in service organizations.
4 Elective Consumer Behaviour Developing good sensitivity about the customers; Understanding the importance of customer centricity for the business.
5 Elective Brand Management Integrate key principles and frameworks of branding; Apply models of Brand Visioning and Architecture; Develop effective Brand Strategies and assess Brand Health; Apply branding for Industry 4.0
6 Elective Integrated Marketing Communication Develop IMC campaigns and assess their effectiveness; Developing creative briefs and evaluate creative work; Integrating offline and digital IMC Tools & Media
7 Elective Digital & Social Media Marketing Content marketing strategy for a brand; User experience and website design; Mobile marketing strategy & tactics; Design & development; Social media strategy and Social Media advertising; Google Ads; SEO, VSEO, ASO; Video marketing strategy & tactics; Conversion optimization; Web analytics; Digital copywriting.
8 Elective Marketing Research Differentiate management decision problems and marketing research problems; Create a research design; Tools & techniques for gathering data; Understanding appropriate statistical test for testing hypothesis; Generate solutions to marketing research problems.
9 Elective Sales and Distribution Management Application of the basic principles of sales; Designing sales territory and resource allocation plan; Evaluating CPS for effective sales strategy; Generating sales process plan; Generating sales team and human resource management plan in its entirety with particular focus on contingent pay. Designing and managing channels.
10 Elective Marketing Analytics Understanding of the nature and scope of marketing analytics problems and the methods used to solve those problems; strategic application of analytics tools useful for marketing decisions.; Becoming familiar with specific tools, techniques analysing the data and using those analyses to make better marketing decisions.
11 Elective B2B Marketing Understanding, designing, constructing and analysing a typical B2B sales cycle for key vertical industries like IT, Financial Services, Industrial Products and hospitality; Evaluation of B2B and strategic selling; Introduction to concepts like Miller-Heisman, SPIN,Holden and Challenger with respect to the sales cycle.
12 Elective Customer Relationship Management Importance of acquiring customers and retaining them for a lifetime; Construct an effective CRM program; Understanding CRM strategies and marketing tools; Identifying strategic capabilities through application of conceptual knowledge with applied orientation in both local and global context.
13 Elective Services Marketing Comparing and contrasting marketing of product and services; Application of consumer behaviour in services. Evaluate quality in services and design a quality improvement plan; Use targeting to improve services business; Integrate concepts from behaviour science and create a service marketing plan.
  • Core Courses - Catalogue

S.No. Name of Core Course Course Snapshot
1 Decision Making Science The course covers both the qualitative and quantitative aspects of decision-making. Students learn to applythe basics of decision making to defining a decision problem, generating alternatives and choosing a viable alternative; to perform decision making under uncertainty; to differentiate between different types of sampling and apply them using appropriate tools; to use simple modelling and predictive analytics using appropriate automated tools; to generate a hypothesis, to test and enable making appropriate decisions through different types of statistical tests; and to Generate optimal solutions to business decision problems.
2 Introduction to Digital Business This course covers the topic of how digital technology drives business transformation. In addition, the participants learn about the platform economy and non-linear processes to unlock customer value; and about various models to build digital leadership. Participants also learn about the transformation challenge and about the reasons why digital transformations fail.
3 Financial Accounting and Financial Statement Analysis The objective of this course is to introduce the student to accounting concepts and regulations. The participantsare familiarized with the financial statements. The participants learn how to analyze and interpret financial statements. Participants understand rules, concepts, and key accounting standards; and they learn to interpret the Income statement and apply appropriate methods to arrive at the value of select Assets and liabilities. They learn to Interpret Balance sheet items and cash flow statement items to understand them; to analyze financial statements, and to evaluate the quality of financial statements.
4 Managerial Accounting The objectives of this course are to demonstrate the role of Cost Accounting and Management Accounting as means to ascertain costs and take some key decisions for taking the business towards profitability, and to lay a foundation for developing their skills in decision making using financial data. The course acquaints participants in brief with cost and management accounting mechanics, processes, and systems, but the emphasis is laid on sound concepts and their managerial implications that will help in reducing the cost and increasing profits. Participants learn about Decision making skills regarding costing; arriving at the Break Even Point; makeor buy decisions; budgeting; and implementing ABC in a company.
5 Corporate Finance This is an introductory course for management professionals to understand the basic functions of finance. It introduces the different financial decisions to be taken by managers and their impact on the organization. Participants understand the Finance function vis-à-vis business goals and shareholder value creation; learn to apply the discounted cash flow techniques and their various applications, including applications for capital investment decisions; and learn to understand Capital Asset Pricing Model and apply the skills in estimating the Cost of Equity.
6 Business Economics This course teaches participants to do a sectoral analysis and about the cointegration between business and economics. The course also helps the participants to understand the microeconomic concepts and theories in business decision making; to understand the importance of economic theory, principles, methodologies, and analytical tools for strategic decision making; to develop critical thinking ability to become a strategist; to understand the business implications of Macroeconomic and International Business Environment, and to understand business transformation through technology.
7 Behavioral Science The course enables participants to understand how employee and consumer behaviors are driven by perceptions, attitudes, and individual personalities; to evaluate biases and how they impact decision making given the values, beliefs, and attitudes of each employee/customer are different; to examine consumers in their social and cultural settings. Participants understand the fundamentals of leadership; learn to apply the concepts of EI to managing own EI; and to apply the concepts of culture, and ethics to change behaviour in the organization and consumer behaviour.
8 Human Capital Management This course teaches participants about the best practices of human capital management and how to apply them in an increasingly globalized world so as to positively impact business. Participantsunderstand the analysis underlying the human resource /human capital strategy formulation; learn to evaluate various aspects of HR process and improve the experiences in employee life cycle; and learn to critique performance management and compensation systems, tools and techniques aligned with business strategy.
9 Marketing Management The objectives of this course are to demonstrate the role of marketing in the company, and to show how effective marketing builds on a thorough understanding of buyer behaviour to create value for customers. This is an introductory course for management professionals to explore relationship of marketing with other functions. Students learn how to make marketing decisions in the context of general management; to control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably; to understand the analysis underlying the marketing strategy formulation; to identify consumer needs, design value propositions and deliver value to create customer relationships; to understand differences in consumers, consumer behaviour, to comprehend ways and means to develop and manage brand equity over time; to understand the development of product strategy, pricing strategy and communication strategy; to understand the development of an effective sales and channel plan; and to analyse the challenges in entering a new market and developing a marketing program for it.
10 Business Strategy and Simulations This is an introductory course to the field of strategy and strategic management. The course is designed to make participants appreciate various tools, frameworks and concepts in strategy analysis. The course is designed to make participants understand firm related strategic choices and how these choices enable some firms to outperform others and maintain sustained success. This course also helps participants in appreciating and aligning their decisions and strategies with the overall strategy of the organization.

Participants learn to differentiate between Strategic and Operational Decisions; to evaluate the attractiveness of industries and assess their profit potential; to assess the resources/competences of the firm and its linkages with competitive advantage; to develop strategies to create and sustain competitive advantage in a particular industry; and to understand the shift in Businesses from pipelines to platforms.
11 Service Operations Management This is an introductory course that exposes management graduates to the ‘World of Services’.Participantslearn about the service industry and its various functions. Participants learn about different tools and techniques which were once applied solely to manufacturing, but which are now used extensively in services industries. Participants learn about the nature of services and aligning service strategy to competitiveness. They learn to manage demand and capacity in service organizations; to design Service processes, process selection, and service facility layout; to measure service quality – SERVQUAL model; to managequeueing and waiting line problems in service organizations; to manage inventory in services set-up, and to understand‘Project Management’ in service organizations.
12 Design Thinking This is an introductory course for students to learn and appreciate the various tools associated with problem identification and coming up with feasible innovative solutions to those problems. Participants learn to use Design Thinking frameworks, tools, and techniques; to design and formulate a Design Thinking solution for business, through a comprehensive project- for a business idea/product concept/ customer experience; to develop a Design Thinking ‘mindset’ towards innovative problem solving; to frame actionable problem/possibility statements using analysis & syntheses of data, and to create a prototype.

Core Faculty

  • Prof. Suraj Commuri

    Associate Dean and Strategic Initiative Lead, School of Business, University at Albany (SUNY).

    Dr. Suraj Commuri is Associate Dean and Strategic Initiative Lead at University at Albany School of Business. His teaching and research interests include Marketing Research, E-Marketing and Consumer Research.

  • Prof. Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration, Darden School of Business, University of Virginia.

    Prof. Raj teaches "Marketing Technology Products," "Marketing Strategy" and Marketing Analytics at Darden School of Business, University of Virginia. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing and the global political economy.

  • Prof. Anitesh Barua

    David Bruton Jr. Centennial Chair Professor, McCombs School of Business, The University of Texas at Austin.

    Dr. Anitesh Barua is the David Bruton Jr. Centennial Chair Professor of Business, Distinguished Fellow of the INFORMS Information Systems Society, Stevens Piper Foundation Professor, University of Texas Distinguished Teaching Professor, and Associate Director of the Center for Research in Electronic Commerce at the McCombs School of Business, the University of Texas at Austin.

    His research and teaching interests include unstructured data analytics, mobile apps, cryptocurrency and blockchain, open source innovation, measuring business value of information technology, analysing strategic information technology investments, and economics of Information Systems.

  • Prof. Chip Ransler

    Lecturer, Darden School of Business, University of Virginia.

    Charles W. (Chip) Ransler IV is executive director of HackCville, a nonprofit entrepreneurial talent accelerator in Charlottesville, Virginia. At HackCville, he leads strategy efforts and teaches both startup techniques and digital marketing to high-potential UVA undergraduates.

  • Dr. M. Sivagnanasundaram

    Professor, Marketing Area, Jagdish Sheth School of Management.

    Dr. Siva teaches Marketing Analytics, Marketing Research courses at JAGSoM. His research interests are Choice modelling, User generated content, and cause related marketing.

  • Prof. Anand Narasimha

    Professor, Marketing Area, Jagdish Sheth School of Management

    Prof Anand is a corporate turned academician with around 35 years’ experience across Brand Marketing, Advertising Consulting and Academics. During his career he has successfully navigated and grown leading Global and Indian brands. He has won 2 Cannes Lions and 3 EFFIES for marketing effectiveness. He was also rated among the ‘Top 25 Brand Marketing Professionals in APAC’ in 2005.

  • Prof. Ambika Prasad Nanda

    Associate Professor, Marketing Area, Jagdish Sheth School of Management.

    Prof. Ambika Prasad Nanda completed his doctoral degree from S.P Jain Institute of Management and Research (SPJIMR) - Mumbai. His Doctoral Thesis was on the topic “Essays in Financial Well-being: An Emerging Market perspective” Before starting his doctoral program, he had worked for twelve years in the industry in various roles in both services and manufacturing organizations.

REQUEST FOR PROBLEMS (RFP)
INDUSTRY PROJECTS

  • Company

    Adarsh Developers

    Project Title

    Developing desirability index for understanding purchase intention of luxury homes.

    Project Description

    This project is about developing a desirability index based on the customer expectations and preferences for amenities in luxury homes. The outcome of the project would be helpful for the company in deciding about the amenities in new projects.

  • Big basket

    Analyzing the customer purchase behaviour for two product categories: Meat & fish, Beauty.

    This project revolves around the need to understand channels of purchase & willingness to buy beauty and meat, fish categories from online platforms by segmenting customers into three defined cohorts for tier 1 cities.

  • Big Basket

    Analysing the customer purchase behaviour for the Milk category.

    This project involves understanding the triggers for non-customers purchases for the category of Milk by segmenting customers into three cohorts and understanding triggers of current purchase behaviour and willingness to buy milk from online stores. 

  • LoanTap Financial Technologies

    Building marketing strategy for Loantap using tech tools.

    This project is about the use of Martech tools to effectively target customers and build awareness as well as drive engagement. Learning of Marketing tools used by the company and checking their readiness for the upcoming marketing campaign of the E2W marketplace.

  • Ninjacart

    Analysis of inefficiencies of the supply chain across source & destination market.

    This project is about the analysis of inefficiencies of the supply chain across the source & destination markets for onions. The inefficiencies consisting of unpredictable price variations for the onion commodity, operational delays in both source as well as destination markets. The ultimate aim of the project is to optimize the revenue for the onion market by addressing all the gaps in the supply chain.

  • Numly Inc

    An Exploratory Study to Assess the Market Fit and Opportunity for Peer Coaching Based Co-Learning in India

    An Exploratory Study to Assess the Product-Market Fit for Peer Coaching based Co-Learning in Indian Enterprises. The study aims to understand and analyse the key challenges to help formulate a strategy for Numly to win in the Indian market. The process is to understand current L&D practices of Indian Enterprises in the context of Numly’ s offering and its perceived relevance. Recommending the way forward for Numly, to leverage the drivers and overcome the inhibitors.

  • Peakmind

    Developing GTM strategy for mental wellbeing product

    Go-to-Market strategy for Peakmind with regards to "Teens and wellbeing" through social media and conducting engagement programs. The main objective is to increase the followers on the social media handles of the organisation and to get sales by conducting free engagement sessions on well-being.

  • Peakmind

    Developing GTM strategy for emotional belonging product.

    Go to market strategy for Peakmind (employee belongingness).The objective is to increase the brand awareness for the company on platforms like LinkedIn and to generate leads that were mainly HR managers of Companies.

  • Peakmind

    Developing GTM strategy for emotional upskilling product.

    Go-to-Market strategy for Peakmind with regards to "Teens and upskilling" through social media and conducting engagement programs. The main objective is to increase the followers in the social media handles of the organisation and to get sales by conducting free engagement sessions on upskilling.

  • Pristine Organics

    Analyzing the role of product quality and channel on customer purchase behaviour for organic food products.

    This study aims to understand the consumer behaviour related to organic foods which includes their buying behaviour, brand loyalty, the role of packaging and their awareness or understanding of existing organic certifications. This study also explores the perceived value of Blockchain certification (“provenance”) and the price premium attributable to them.

  • TEG Analytics

    Talent Branding

    This project aims at attracting a potential pool of candidates who would be fit for the company also help in strategizing the expenses in activities that can give the best outcome and to consider 'Social Media Reach' as a simultaneous activity along with a marketing plan with an allotted budget of Rs 2 lakhs for Talent Branding.

  • XOXO day

    Building a GTM strategy for Integrated Product.

    Integrations are an important component for any SaaS applications dealing with customer loyalty. Designing needful integration is a must to connect awesome digital incentives to companies' favourite platforms. By Integrating requisite platforms, this project aimed at increasing customers, leading to an acceleration in Xoxoday’s profitability.

STUDENT PROFILES

  • Adarsh Kumar

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/adarsh-kumar-aab025200/

    Other Project and Accomplishments:

    1. Recognized and rewarded for one of the best Design Thinking Project implementations (Innovation & Incubation).

    2. Content Writer & Chief Editor of V4U Magazine, Published by HR Committee, JagSom

  • Aditya Sanjay Sangle

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/adityasanjaysangle/

    Other Project and accomplishments:

    1. Marketing Intern (Internship) at SkinQ (Health Q Life Sciences Private Limited)

    2. Head of the JAGSoM Academic & Competition Committee (21-23’).

    3. Marketing Campaign project winner at JAGSoM.

    4. JAGSoM Charity Event - “KANYATHON 2022”- Chief Marketing Officer & Chief Gaming Officer.

  • Aman Agarwal

    Qualification: MBA - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/aman-agarwal-5352b6200/

    Other Project and Accomplishments:

    1. Internship at Social Stairs Media LLP

    2. Member at Marketing Committiee 21-23

  • Ankit Dalal

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/ankit-dalal97/

    Other Project and Accomplishments:

    1. Media Buying Intern (Internship) at Media Ant.

    2. Design Thinking (Burger King).

    3. Innovation and Incubation (Studii).

  • Aparna Dwivedi

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/aparna-dwivedi-3a24261b4/

    Other Project and Accomplishments:

    1. New Product development executive (Internship) at Akshayakalpa Organic

    2. Request for problem on Baby Chakra - The Good Glamm Group

    3. Chief Creative Head at KANYATHON (Student driven charity sports event)

  • Arpit Khanna

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/arpit-khanna-898a9b202/

    Other Project and Accomplishments:

    1. Strategic Planning Consultant at Gazelle Information Technology

    2. Research Paper on “The study of online purchase behavior on E-Commerce

    3. Request for Problem (RFP) Finbot AI

  • Ashvin Johny

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/ashvin-johny-860775191/

    Other Project and Accomplishments:

    1. Marketing Intern at HARMAN International

    2. PEP Talks individual winner

    3. Toastmaster regional runner up

  • Ayushman Pratap Singh

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/ayushman-pratap-singh-710641167

    Other Project and Accomplishments:

    1. Committee Coordinator, Sports Clubs – Kanyathon

    2. Business Operations Intern at SkinQ

    3. Brand Analysis Report on GoNoise

    4. Analysis of Aviation Industry and Indigo Airlines

  • Dhileeban A

    Dhileeban Annadurai

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/dhileeban-annadurai-433986188/

    Other Project and Accomplishments:

    1. Social media marketing intern (Internship) at Erikka India.

    2. White paper presentation to solve the “Parking problem in the electronic city”

  • Drishty Sharma

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/drishty-sharma-96b121126/

    Other Project and Accomplishments:

    1. ‘Star of the Month’ awardee, Tata Consultancy Services

    2. Appreciation certificate for ownership by client end project manager, Tata Consultancy

    3. Vice President – Cultural, Student Council, JAGSoM 2021

    4. Member of cultural committee,2021

    5. Head HR, Kanyathon 2022

    6. Marketing Intern at House of Beauty

  • Erigela Bindu Madhavi

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/bindu-madhavi-941415171/

    Other Project and Accomplishments:

    1. Internship at The Media Ant

    2. Member of the JAGSOM PR and Digital Media (21-23’).

  • Ishika Purvi

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/ishika-purvi-35a9691a6/

    Other Project and Accomplishments:

    1. Lead Monetization at Finance Buddha

    2. Industry Analysis on Mama Earth

    3. Content Marketing & Target Audience

  • J. Adrian Infanraj

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/adrian-infanraj-519783215/

    Other Project and Accomplishments:

    1. Worked as part of editorial team in Kanyathon-22 Newsletter.

    2. Member of JAGSOM MarTech Committee (21-23’).

  • Jayanth Couligi

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/jayanth-couligi-03a7191a1/

    Other Project and Accomplishments:

    1. Digital Marketing Intern at Mercuri Goldmann (India) Pvt Ltd

    2. Student Formula 2019 (Outer design & Aerodynamics)- SAE India

  • John Soni

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/john-soni-633a1721b/

    Other Project and Accomplishments:

    1. Volunteer for Kanyathon 2022, JAGSOM

    2. Runners up for UGC analytics workshop

    3. Sales and service member, JAGSOM

    4. White paper analysis on the problems faced by the local vendors in the Bangalore.

    5. Research paper on usage of Facebook by retailers around Bangalore for their livelihood expenses.

  • Kavi Prasanth B

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/kavi-prasanth-3a6281215

    Other Project and Accomplishments:

    1. Marketing Internship with Brand Monk Consultancy

    2. Worked on Zoho CRM suite implementation for Brand Monk F&B

    3. Operations Associate - Kanyathon 2022

    4. Member of PR Media & Digital Marketing committee

  • Kavish Gupta

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/kavish-gupta/

    Other Project and Accomplishments:

    1. Business Development Trainee at Campalin Innovations Pvt. Ltd.

    2. Industrial Analysis on “Why the market share of companies in the Optical Industry is heavily dependent on Lenskart?”

  • Kavya Kompa

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/kavya-k-3282a418a/

    Other Project and Accomplishments:

    1. Assistant Recruiter at Decathlon

    2. Member of the JAGSOM Marketing committee (21-23’).

    3. Kanyathon VU ’22 CEO

  • Kumar Anubhav

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/kumar-anubhav-4290A3141/

    Other Project and Accomplishments:

    1. Social Media intern at Baby Chakra

    2. Design Thinking (Gathered insights from consumer behaviour towards MAX as a brand and prepared a solution prototype)

  • Kurella Ranjith Kumar

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/kurella-ranjith-kumar-298a91185/

    Other Project and Accomplishments:

    1. Business Development Executive at Houseey Swap Tech Pvt Ltd

    2. Member of the JAGSOM PEP (21-23’)

    3. White paper on Language Barrier

  • Kumar Priyaranjan Shriwastava

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/kr-priyaranjan-shriwastava-0761191a4/

    Other Project and Accomplishments:

    1. Business Development Intern at InMovidu Tech

    2. Design Thinking (Decathlon)

    3. Social Media Marketing Project (#Liveinmask):

  • Lisa Kumari Gupta

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/lisa-gupta-6ba9231b4/

    Other Project and Accomplishments:

    1. Management Trainee at Blooprint

    2. Request for proposal Project – Rachana ved

    3. Integrated Digital Media Campaign – Don’t Shop, Adopt

  • Maitreyi Kole

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/maitreyi-kole-328a98214/

    Other Project and Accomplishments:

    1. Social Media Marketing Intern at Internsland

    2. Winner of Integrated Marketing Communication Exhibition in JAGSOM.

    3. Placement Committee Member at JAGSOM.

  • Meenal Jain

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/meenal-jain-b05905171/

    Other Project and Accomplishments:

    1. Brand Marketing Intern at Sanas

    2. Member of Jagsom PR and Digital Media Committee. (21- 23’)

    3. Registration Committee Memberof Kanyathon (Charity Run) (21-23’)

  • Naresh krishna

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/naresh-krishna-300867167/

    Other Project and Accomplishments:

    1. Social immersion program in villages.

    2. Operations Associate - Kanyathon 2022

    3. White paper on Privatization of PSU.

  • Nikhil Rai

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/nikhil-rai-7266aa118

    Other Project and Accomplishments:

    1. Sales Consultant at CyberNX Technologies Pvt. Ltd.

    2. Member of the JAGSoM Admission Committee (21-23’).

    3. Digital marketing project on WordPress was used to create a website from scratch for Loreal.

  • Nitish Namdev

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/nitish-namdev/

    Other Project and Accomplishments:

    1. Internship at Houseey.com

    2. Member of the External Relations & Placements Committee, JAGSoM.

    3. Brand Development – BigBasket

    4. White Paper Assignment on Identifying the problems faced by the local handicraft’s artisans.

  • P Ganeshprasad

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/p-ganeshprasad-hegde-87196b213/

    Other Project and Accomplishments:

    1. Management Trainee at BigHaat.

    2. White paper on Electric vehicles In India.

  • Prakash Kumar Sharma

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/prakash-sharma-4654b310b/

    Other Project and Accomplishments:

    1. Marketing Intern at Tata Consumer Products

    2. Project on Indian Electric Two-Wheeler Industry.

  • Prerana Goel

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/prerana-goel-1807p99/

    Other Project and Accomplishments:

    1. Sales And Marketing Intern (Internship) at ELV Projects

    2. Sub-Head of PR and Digital media committee at JAGSoM (’21- ‘23).

  • Priyadharshini Ramamurthy

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/priyadharshini-ramamurthy/

    Other Project and Accomplishments:

    1. Design thinking project on Increase the efficiency in sewing line for AFBRL:

    2. White paper report on Impact of Covid-19 on the tourism of Goa.

  • Rishabh Sarkar

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/rishabh-sarkar/

    Other Project and Accomplishments:

    1. Marketing Intern at SkinQ.

    2. White paper on Waste management in Bangalore city

    3. Industrial analysis on PAYTM

    4. Brand Management -Crafted a Footwear brand known as F-Gear

  • Rishika Sharma

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/rishika-sharma-6b3310219/

    Other Project and Accomplishments:

    1. Business Development Associate (B2B Sales and Market Research)at CODEBUGGED AI

    2. IMC Campaign Development developed a unique product idea, the "Culinarian' app, and created a creative campaign for its promotion and marketing.

    3. Industrial Analysis Project on Meesho

  • Sagar Thapaliya

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/sagar-thapaliya-b34a16106/

    Other Project and Accomplishments:

    1. Sales Intern at Houseey.com

    2. Placecomm member, JAGSOM

    3. Chief sales and Sponsorship officer Kanyathon (2022)

    4. White Paper: Discussed the problems faced by the Local Market and found a solution.

    5. Research Incubation paper: Analyzed the feasibility for the entry of a 3rd aggregator in the cab market.

  • Sai Sindhuri Bulusu

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/sindhuri-bulusu-580168203/

    Other Project and Accomplishments:

    1. Digital Content Curator - App Partnerships at SugarBox Networks

    2. Integrated Comms. Campaign for launching a brand “Ezymug”

    3. Research Incubation on the topic – “Effects of Cause Related Marketing- Hedonic vs Utilitarian products”

  • Sakshi

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/sakshi-4b23481a8/

    Other Project and Accomplishments:

    1. Marketing Communications Intern (Internship) at Quess Staffing Solutions.

    2. Member of External Relations and Placement Committee - JAGSoM

    3. Member of corporate Sponsorship team - Kanyathon 2022

  • Sanya Shree

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/sanya-shree-46305b170/

    Other Project and Accomplishments:

    1. Marketing Intern at HARMAN International

    2. Course-coordinator-Academic committee in JAGSOM.

    3. Publication of paper: Iris controlled smart wheelchair on International Research journal of engineering and technology.

  • Satyajeet Singh

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/satyajeet-singh-a31989172/

    Other Project and Accomplishments:

    1. E-commerce Intern at Blooprint

    2. Integrated Digital Media Campaign Project on creating awareness about the new product idea on Instagram, Facebook and YouTube.

  • Shashi Mohan

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/shashi-mohan-96827a186/

    Other Project and accomplishments:

    1. Sales Intern at Indotechs Software Pvt Ltd.

    2. Sales Pitching on an assignment at the Rennes School of Business, required us to portray a consulting company that worked for the United Centre in Chicago.

    3. Associate Head of Cyclothon

  • Shivam Pareek

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/shivam-pareek-75a299208/

    Other Project and Accomplishments:

    1. Internship at BRIISK

    2. VP-Sports, IFIM Student Council 2021-23.

  • Shraddha Biswal

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/shraddhabiswal-8b24a0b0/

    Other Project and Accomplishments:

    1. Research Paper on an overview of the Unorganized Retail Sector in India

    2. A prototype of an innovative product - Track Bags

    3. Member of PEP & Sports Committee of JAGSoM

  • Sri Hari Kanth Reddy

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Other Project and Accomplishments:

    1. Digital Marketing Executive Internship at OSOS Pvt Ltd

    2. User Generated Content analysis For Air Asia:

    3. Expert hub best intern award

  • Soumya Singh

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/soumya247/

    Other Project and Accomplishments:

    1. Marketing Intern at ELV Projects.

    2. Head-Digital Marketing, Kanyathon 2022, JAGSoM (Nov 2021-May 2022)

    3. Sub-Coordinator, HR Committee, JAGSoM (Oct 2021-Sep 2022)

  • Sushant Rakesh Bhadane

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/sushant-rakesh-bhadane/

    Other Project and Accomplishments:

    1. Assistant Sales Manager at Investoprop

    2. VP CSR: Student Council at IFIM

  • Vatsalya Rathore

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/vatsalya-rathore-4b2ab2214/

    Other Project and Accomplishments:

    1. Marketing Intern at Columbia Pacific Communities.

    2. Member of Academic Committee

  • Veditha C Makam

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/veditha-c-makam-5013231a0/

    Other Project and Accomplishments:

    1. Internship at The Media Ant

    2. Editor for 11th edition-Kanyathon newsletter

    3. Research Incubation on the Cab Aggregator market in India

    3. Design Thinking project on operations in SBI

  • Vishnuvardhan Kummetha

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/vishnuvardhan-kummetha-13725818b/

    Other Project and Accomplishments:

    1. White paper report on Mumbai Water Logging.

    2. Sales & Service Committee Member.

  • Zehra Bagasrawala

    Qualification: PGDM - Marketing, Digital Business Analytics & MarTech, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/zehra-bagasrawala/

    Other Project and accomplishments:

    1. Insights & Strategy Intern at Jigsaw Brand Consultants.

    2. Best Integrated Marketing Campaign Developer.

    3. Best Integrated Marketing Campaign Developer.