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Sales and Service, as a vital pivot of the economy, has been making a preponderant contribution to national GDP worldwide. Accordingly, this segment is expected to have a continued need for specialized talent who are geared to serve different sectors, consistent with the complexity introduced by the emergence of tech-dependent sectors such as quick serve-commerce, a large and diverse customer base, higher customer expectations, and newer channels of sales and service that go beyond the physical environment.

The Career Track in Sales & Service is a power-packed learning opportunity for students of PGDM aspiring to step into the exciting world of customer-facing and channel-facing roles. Our endeavor in this program is two-fold. First, provide best-in-class learning opportunities to prepare the students through a carefully curated curriculum, details of which you would find in this brochure. Second, offer ‘plug and play’ talent to the industry that is ready to take responsibility from the moment they step into an organization, much unlike commonplace management programs from which fresh pass-outs require a long investment in training before they are ready to deliver. At the centre of this Career Track is role-based readiness, in which a conscious attempt has been made to map the competencies with the critical skills required for each role bucket, and academic interventions have been mapped to prepare the student for such roles. The coursework in this program is delivered by very renowned domain specialist faculty.

A very important component of Sales & Service Career Track is Learning by Solving. Groups comprising of faculty members and students, don the hat of consultants to work on real business problems sponsored by the industry and propose solutions in a time-bound manner that fit the needs of the sponsoring organizations. In the process, it provides an invaluable learning opportunity to the students.

It is our pleasure to invite you to look at the Sales & Service Career Track at JAGSoM in greater detail in the subsequent pages and to partner with us to source your talent from this PGDM Career Track.


JAGSoM is distinguished by a unique Curriculum 4.0 aligned to the needs of Industry 4.0. The Curriculum is designed to groom ‘T-shaped professionals’ for new-age roles in new-age companies and is delivered through the unique pedagogy of ‘Learning by Solving’.

The PGDM program at JAGSoM is delivered by domain specialist faculty, with professional experience in the industry.

JAGSoM conducteda joint study in collaboration with the National Human Resource Development Network (NHRDN) to identify the unmet needs of the industry and the skills required for Industry 4.0.

CURRICULUM 4.0 – Moulding T-Shaped Professionals

The culmination and analysis of the results of the JAGSoM-NHRDN study revealed that successful professionals of the future will be ‘T’ shaped professionals, combining both a l wide breadth of knowledge across areas and in-depth knowledge in a specialised area.

The main focus of Curriculum 4.0 is to groom T-shaped professionals for new age roles in new age industries.

As illustrated in the figure above, the top bar of the ‘T’ represents the broad skills such as the people skills, the social skills, and an appreciation of multi-functional capabilities and how the functional areas play among themselves.

The Practice Courses at JAGSoM form an important part of the pedagogical interventions and are accorded great priority. Almost one third of the total credits in the entire PGDM program is assigned to practice courses. The Practice Courses are ‘Hands – On’ and serve to ensure that students get ready for Industry 4.0.

The Majors, Minors and the Career Tracks make up the Vertical bar of the ‘T’.

In order to ensure that studentsare ready for Industry 4.0,Curriculum 4.0 includesCareer Tracks aligned to their professional goals. Students do a deep dive immersion in their Career Tracks to acquire the required competencies and critical skills to become industry ready.The Career Tracks enable the students to achieve depth of knowledge and skills in a specific area pertaining to Industry 4.0.

The Curriculum 4.0 of JAGSoM includes 4 Majors – Marketing, Finance, Analytics & Digital Business and HR, as well as 7 Career Tracks in MarTech, Sales & Service, FinTech, Capital Markets, Banking, Business Analytics and Digital HR.

Integrated Pathway for ‘Learning by Solving’

JAGSoM’sCurriculum 4.0 is delivered through the unique pedagogy of ‘Learning by Solving’ where students work in groups to solve real life problems supported by Industry partners and mentored by domain specialist faculty.

The pedagogy of ‘Learning by Solving’ is operationalized by an integrated pathway consisting of 3 Key Interventions, in which every student at JAGSoM’s PGDM program participates.

Research/Innovation Incubation (RI/II): Students work in small groups either on Research Projects or Start-Up Ideas, under the guidance of faculty mentors.

In the Research Incubation practice course, the focus is on research topics that impact practice where students get an in-depth understanding of various domains through sector and company analysis. The Innovation Incubation practice course is aimed at developing the entrepreneurial mindset of students and at providing them a structured path to creating and launching their own startups.

Career Track Program & Request for Problem (RFP) Project: The same student groups from the Research Incubation and Innovation Incubation practice courses then move on to work on a live industry project in the Career Track program. Students select a Career Track aligned to their professional goals and do a deep dive immersion to acquire the required competencies and critical skills to become industry ready. Career Tracks are offered to students in MarTech, Sales & Service, FinTech, Capital Markets, Banking, Business Analytics and HR-Digital Transformation.

The ‘Request for Problem’ (RFP) project is an integral component of the ‘Career Track’ Program. Each year, JAGSoM invites industry partners to refer business problems that they are currently facing which student consulting teams help to solve, each led by a fulltime faculty member (or an interdisciplinary team of faculty members).

Industry Internship Program (IIP): The final step in the pathway is a 3-month long Industry Internship where the students intern with new-age companies to get hands-on experience. The IIP is an intensive immersion, enabling the students to apply the domain knowledge acquired in Research/Innovation Incubation, Career Track and RFP projects, while also understanding real-world industry applications.


Personality Enhancement Program

A life-skill and lifestyle-oriented course that addresses issues of wellness and essential skills, like communication, negotiation, and cross-cultural orientation, to groom a holistic individual.

Personality Enhancement Program
Corporate Mentoring

Corporate Mentoring

Corporate mentors guide students in goal setting and realization of their professional aspirations.

Effective Execution

This course aims at enhancing the ability of students to address the challenges of collaboration, conflict resolution, timely and cost-effective execution of critical activities to achieve specific milestones in institution building activities.

Effective Execution
Social Immersion Program

Social Immersion Program

Students undertake immersions with NGOs in rural areas. Students learn to design solutions for social problems through a Techno Economic Viability study, thereby enabling sustainable, socially positive, and measurable impact on UN Sustainable Development Goals.

Research Incubation

In the Research Incubation practice course, students work in small groups on Research Projects under the guidance of faculty mentors. The focus is on research topics that impact practice where students get an in-depth understanding of various domains through sector and company analysis.Thispractice course is featured by AACSB in the list of best practices in the Asia Pacific.


Design Thinking and Innovation Incubation

This course empowers the participants to develop an entrepreneurial mindset and enables them to tackle business problems & challenges through creativity and innovation.Students work in small groups on Start-Up Ideas under the guidance of faculty mentors.The Innovation Incubation practice course is aimed at developing the entrepreneurial mindset of students and at providing them a structured path to creating and launching their own startups.

Industry Internship Program

The PGDM program concludes with this 3-month long internship providing a transitioning bridge between theory and practice. The Industry Internship Program (IIP) is the final component of the RI-RFP-IIP Integrated Pathway for ‘Learning by Solving’.



  • The Career Track in Sales & Service has the following courses, along with a Capstone Project (RFP):
    • Masterclass on Service Excellence

    • Customer Acquisition and Journey Management

    • Account Management

    • Harnessing the Power of Sales Force

    • Sales & Service Analytics

    • Selling Workshop

    • Capstone RFP Project

    Prerequisite Courses
    The following elective courses are prerequisites for the Career Track in Sales & Services:
    • Sales & Distribution Management
    • Services Marketing

    Course Content

    Each course comprises 20 hours of classroom sessions, except for Masterclass on Service Excellence and Selling Workshop, which are of 6 hours duration each.
  • 1. Masterclass on Service Excellence (Prof. A. Parasuraman)

    • Understanding, Improving & Measuring Service Quality
    • Services, Customer Service, and Sales—Their Interdependence
    • Gaps Model of Service Quality and Its Implications for Sales Excellence
    • Metrics for Assessing Service Quality
    • Managing & Exceeding Customer Expectations
  • 2. Customer Acquisition and Journey Management (Prof. Rakesh Mediratta)

    • Sales planning
    • Marketing v/s sales approach
    • Introduce CPS framework
    • Sales Funnel
    • Account Ranking
    • BANT Approach
    • Channel Strategy
    • B2B purchases
    • Buyer Personas
    • Customer Acquisition Strategy Exercise
    • Customer Metrics
    • CLTV
    • Retention Strategies
    • ROI of Distribution
  • 3. Account Management (Prof. Anand Deo)

    • Introduction to account management
    • Obstacles, Skills, Systems, Resources, Organisation
    • Entry strategies,
    • Selling to an Organization
    • Competition analysis
    • B to B selling – Industrial Products
    • Meeting the Customer Needs-Meeting Business needs, Positive Impact Analysis
    • KAM in On Line Business- L’Oreal/ Amazon
    • KMA- Cost-Benefit Analysis of KMA, Customer relationship Models
    • KAM IN IT Industry
    • Customer Decision Process and Decision-Making Unit
    • Selling to Govt.- Different skills and mindset
    • Planning and Implementation of KAM in Real Life
  • 4. Harnessing the Power of the Sales Force (Prof. Kartik Raina)

    • The Role of the Sales Function
    • Identifying Customers, their roles and their Bases of Power
    • What is the Power of the Sales force to influence?
    • Matching Sales Force Structure to Business Life Cycle
    • Helping Sales Force execute Channel Design & Management
    • Design & Execution of the Sales Process
    • The Importance of Market Structuring & Coverage
    • Competency Mapping and Assessment
    • Coaching & Training
    • Gap Analysis
    • Gap vs the desired level
    • Measuring Sales Force Efficiency & Effectiveness
    • Motivating the Sales Force
    The Role of Technology in Harnessing Sales Force Power
    • How Big Data is used in sales
    • Sales Force Automation Systems
    • Distributor Management Systems
  • 5. Sales & Service Analytics (Prof. Sivagnanasundaram)

    • Sales forecasting
    • Target setting, sales funnel management, incentivization
    • Territory alignment
    • Lead scoring, customer needs analysis
    • Prediction of user behaviors: Churn, Loyalty
    • Prediction of failures
    • Service Bundling
    • Customer complaint analysis
    • Customer experience analysis; customer emotion and sentiment analysis
    • Analysis of Service Documentation
  • 6. Experiential learning workshop on Selling (Prof. SK Bal Palekar)

    This experiential workshop will focus on how to prepare for a field sale, stakeholder identification, effective pitching techniques, objection handling, and closure. It will broadly cover the following:

    • Models & Frameworks to Support Sales Planning
    • Direct selling in B2B ecosystem
    • Selling vs Solutioning
    • Soft Skills in Sales
    • Strategic Sales Management
In this career track, students are prepared for specific role buckets.

The competencies and skills required, and the interventions through which students prepare for these roles are listed in the table on the next page.
  • Customer Success Manager / Account Manager


    • Business Acquisition
    • Customer Relationship Management
    • Effective customer communication
    • Cross-Selling
    • Customer Experience management

    Critical Skills

    • Initiating
    • Engaging
    • Replying
    • Following up
    • Presentation
    • Organization and Product Pitching
    • CRM Tools
    • Segmented emails
    • Update


    • Account Management
    • B2B Marketing
    • Customer Journey
    • Management
    • CRM
    • Harnessing the Power of the Sales Force
  • Growth Associate /Partnership Manager / Business Development Manager


    • Network Management
    • Analytics based decision making
    • Effective Communication
    • Creativity

    Critical Skills

    • MIS Dashboard in Excel
    • Data visualization in Tableau
    • Negotiation
    • Persuasion


    • Ecommerce
    • Customer Acquisition and
    • Journey Management
    • Harnessing the power of Sales Force
    • Sales & Service Analytics
  • Inside Sales / Presales / Demand Manager


    • Prospecting and Prospect classification
    • Lead Qualification and nurturing
    • Business Analysis
    • Value Proposition Communication

    Critical Skills

    • Introductory mail
    • Appointment seeking
    • Product / Service Walkthrough
    • Presentation
    • Preparing and delivering customized presentations
    • Objection handling
    • Spreadsheet
    • pricing calculations CRM tool operations
  • Marketing Area Courses - Catalogue

S.No. Course Type Course Name Course Snapshot
1 Core Marketing Management Understanding of the basic principles of marketing; Difference between B2B vs B2C markets; Identifying consumer segments and target market; Developing positioning strategy; Designing and communicating value proposition and developing brand equity; Basics of pricing; Generating sales plan.
2 Core Business Strategy and Simulations Differentiating strategic and operational decisions; Assessing the attractiveness of industries and their profit potential; Evaluating competitive advantage of firms and developing strategies for sustainable competitive advantage; Designing, implementing and measuring and evaluating strategies using balanced score card approach.
3 Core Service Operations Management Understanding the nature of services and aligning service strategy to competitiveness; Designing a service process, process selection, and facility layout including managing demand and capacity; Developing solution to waiting lines in service organizations; Evaluate inventory management in services set-up; Creating and executing a Service quality – SERVQUAL model; Generating a project management plan in service organizations.
4 Elective Consumer Behaviour Developing good sensitivity about the customers; Understanding the importance of customer centricity for the business.
5 Elective Brand Management Integrate key principles and frameworks of branding; Apply models of Brand Visioning and Architecture; Develop effective Brand Strategies and assess Brand Health; Apply branding for Industry 4.0
6 Elective Integrated Marketing Communication Develop IMC campaigns and assess their effectiveness; Developing creative briefs and evaluate creative work; Integrating offline and digital IMC Tools & Media
7 Elective Digital & Social Media Marketing Content marketing strategy for a brand; User experience and website design; Mobile marketing strategy & tactics; Design & development; Social media strategy and Social Media advertising; Google Ads; SEO, VSEO, ASO; Video marketing strategy & tactics; Conversion optimization; Web analytics; Digital copywriting.
8 Elective Marketing Research Differentiate management decision problems and marketing research problems; Create a research design; Tools & techniques for gathering data; Understanding appropriate statistical test for testing hypothesis; Generate solutions to marketing research problems.
9 Elective Sales and Distribution Management Application of the basic principles of sales; Designing sales territory and resource allocation plan; Evaluating CPS for effective sales strategy; Generating sales process plan; Generating sales team and human resource management plan in its entirety with particular focus on contingent pay. Designing and managing channels.
10 Elective Marketing Analytics Understanding of the nature and scope of marketing analytics problems and the methods used to solve those problems; strategic application of analytics tools useful for marketing decisions.; Becoming familiar with specific tools, techniques analysing the data and using those analyses to make better marketing decisions.
11 Elective B2B Marketing Understanding, designing, constructing and analysing a typical B2B sales cycle for key vertical industries like IT, Financial Services, Industrial Products and hospitality; Evaluation of B2B and strategic selling; Introduction to concepts like Miller-Heisman, SPIN,Holden and Challenger with respect to the sales cycle.
12 Elective Customer Relationship Management Importance of acquiring customers and retaining them for a lifetime; Construct an effective CRM program; Understanding CRM strategies and marketing tools; Identifying strategic capabilities through application of conceptual knowledge with applied orientation in both local and global context.
13 Elective Services Marketing Comparing and contrasting marketing of product and services; Application of consumer behaviour in services. Evaluate quality in services and design a quality improvement plan; Use targeting to improve services business; Integrate concepts from behaviour science and create a service marketing plan.
  • Core Courses - Catalogue

S.No. Name of Core Course Course Snapshot
1 Decision Making Science The course covers both the qualitative and quantitative aspects of decision-making. Students learn to applythe basics of decision making to defining a decision problem, generating alternatives and choosing a viable alternative; to perform decision making under uncertainty; to differentiate between different types of sampling and apply them using appropriate tools; to use simple modelling and predictive analytics using appropriate automated tools; to generate a hypothesis, to test and enable making appropriate decisions through different types of statistical tests; and to Generate optimal solutions to business decision problems.
2 Introduction to Digital Business This course covers the topic of how digital technology drives business transformation. In addition, the participants learn about the platform economy and non-linear processes to unlock customer value; and about various models to build digital leadership. Participants also learn about the transformation challenge and about the reasons why digital transformations fail.
3 Financial Accounting and Financial Statement Analysis The objective of this course is to introduce the student to accounting concepts and regulations. The participantsare familiarized with the financial statements. The participants learn how to analyze and interpret financial statements. Participants understand rules, concepts, and key accounting standards; and they learn to interpret the Income statement and apply appropriate methods to arrive at the value of select Assets and liabilities. They learn to Interpret Balance sheet items and cash flow statement items to understand them; to analyze financial statements, and to evaluate the quality of financial statements.
4 Managerial Accounting The objectives of this course are to demonstrate the role of Cost Accounting and Management Accounting as means to ascertain costs and take some key decisions for taking the business towards profitability, and to lay a foundation for developing their skills in decision making using financial data. The course acquaints participants in brief with cost and management accounting mechanics, processes, and systems, but the emphasis is laid on sound concepts and their managerial implications that will help in reducing the cost and increasing profits. Participants learn about Decision making skills regarding costing; arriving at the Break Even Point; makeor buy decisions; budgeting; and implementing ABC in a company.
5 Corporate Finance This is an introductory course for management professionals to understand the basic functions of finance. It introduces the different financial decisions to be taken by managers and their impact on the organization. Participants understand the Finance function vis-à-vis business goals and shareholder value creation; learn to apply the discounted cash flow techniques and their various applications, including applications for capital investment decisions; and learn to understand Capital Asset Pricing Model and apply the skills in estimating the Cost of Equity.
6 Business Economics This course teaches participants to do a sectoral analysis and about the cointegration between business and economics. The course also helps the participants to understand the microeconomic concepts and theories in business decision making; to understand the importance of economic theory, principles, methodologies, and analytical tools for strategic decision making; to develop critical thinking ability to become a strategist; to understand the business implications of Macroeconomic and International Business Environment, and to understand business transformation through technology.
7 Behavioral Science The course enables participants to understand how employee and consumer behaviors are driven by perceptions, attitudes, and individual personalities; to evaluate biases and how they impact decision making given the values, beliefs, and attitudes of each employee/customer are different; to examine consumers in their social and cultural settings. Participants understand the fundamentals of leadership; learn to apply the concepts of EI to managing own EI; and to apply the concepts of culture, and ethics to change behaviour in the organization and consumer behaviour.
8 Human Capital Management This course teaches participants about the best practices of human capital management and how to apply them in an increasingly globalized world so as to positively impact business. Participantsunderstand the analysis underlying the human resource /human capital strategy formulation; learn to evaluate various aspects of HR process and improve the experiences in employee life cycle; and learn to critique performance management and compensation systems, tools and techniques aligned with business strategy.
9 Marketing Management The objectives of this course are to demonstrate the role of marketing in the company, and to show how effective marketing builds on a thorough understanding of buyer behaviour to create value for customers. This is an introductory course for management professionals to explore relationship of marketing with other functions. Students learn how to make marketing decisions in the context of general management; to control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably; to understand the analysis underlying the marketing strategy formulation; to identify consumer needs, design value propositions and deliver value to create customer relationships; to understand differences in consumers, consumer behaviour, to comprehend ways and means to develop and manage brand equity over time; to understand the development of product strategy, pricing strategy and communication strategy; to understand the development of an effective sales and channel plan; and to analyse the challenges in entering a new market and developing a marketing program for it.
10 Business Strategy and Simulations This is an introductory course to the field of strategy and strategic management. The course is designed to make participants appreciate various tools, frameworks and concepts in strategy analysis. The course is designed to make participants understand firm related strategic choices and how these choices enable some firms to outperform others and maintain sustained success. This course also helps participants in appreciating and aligning their decisions and strategies with the overall strategy of the organization.

Participants learn to differentiate between Strategic and Operational Decisions; to evaluate the attractiveness of industries and assess their profit potential; to assess the resources/competences of the firm and its linkages with competitive advantage; to develop strategies to create and sustain competitive advantage in a particular industry; and to understand the shift in Businesses from pipelines to platforms.
11 Service Operations Management This is an introductory course that exposes management graduates to the ‘World of Services’.Participantslearn about the service industry and its various functions. Participants learn about different tools and techniques which were once applied solely to manufacturing, but which are now used extensively in services industries. Participants learn about the nature of services and aligning service strategy to competitiveness. They learn to manage demand and capacity in service organizations; to design Service processes, process selection, and service facility layout; to measure service quality – SERVQUAL model; to managequeueing and waiting line problems in service organizations; to manage inventory in services set-up, and to understand‘Project Management’ in service organizations.
12 Design Thinking This is an introductory course for students to learn and appreciate the various tools associated with problem identification and coming up with feasible innovative solutions to those problems. Participants learn to use Design Thinking frameworks, tools, and techniques; to design and formulate a Design Thinking solution for business, through a comprehensive project- for a business idea/product concept/ customer experience; to develop a Design Thinking ‘mindset’ towards innovative problem solving; to frame actionable problem/possibility statements using analysis & syntheses of data, and to create a prototype.

Core Faculty

  • Prof. A. Parasuraman

    Vijaybhoomi University

    Prof. A. Parasuraman (“Parsu”) is Emeritus Professor and the James W. McLamore Chair in Marketing at the University of Miami. He is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-SERVQUAL, and the Technology Readiness Index (TRI).

    He is currently the Pro-Chancellor (Academics) at Vijaybhoomi University and Mentor, AIM Parasuraman Center for Service Excellence at JAGSoM.

  • Prof. Kartik Raina

    Sales & Marketing Expert

    Prof Kartik Raina is an accomplished sales and marketing expert who has held C level positions in Unilever, Dr. Morepen and Dalmia Consumer Care. He is an alumnus of Jamnalal Bajaj Institute of Management Studies.

    * Was General Manager (All India Sales) at SmithKline Beecham Consumer HealthCare (now GlaxoSmithKline Consumer HealthCare. Also Country Head, Bangladesh
    * CEO Dabur Foods & Excelcia. conceived and launched ‘Real Fruit Juice’.

  • Prof. Rakesh Mediratta

    Deputy Director, JAGSoM

    Prof. Rakesh Mediratta brings with him a very rich corporate experience. His three decades of industry experience include senior leadership positions like being the National Sales Head at Park Avenue, Raymond Ltd; and Vice President-Retail at Vodafone.

    A BITS Pilani graduate, Prof. Mediratta has also worked as an Associate Professor at IMT Ghaziabad. Prof. Mediratta is a subject matter expert in Sales and Distribution, Services Marketing, and Strategic Marketing.

  • Prof. Anand Deo

    Prof Anand Deo, an alumnus of IIT Bombay and JBIMS, is a corporate executive who has held leadership positions in TTK Healthcare, Zydus Cadilla, and Zydus Wellness.

  • Dr. M. Sivagnanasundaram

    Professor, Marketing Area,
    Jagdish Sheth School of Management.

    Dr. Siva teaches Marketing Analytics, Marketing Research courses at JAGSoM. His research interests are Choice modelling, User generated content, and cause related marketing

  • Prof. Rajesh Kumar

    Associate Professor – Marketing,
    Jagdish Sheth School of Management

    Prof Rajesh Kumar has spent 18 years in the B2B service industry and has headed marketing for an engineering design and IT services company. His expertise lies in overlap of technology and marketing, and he has offered courses in these areas at IMT Ghaziabad and JAGSoM. He is an alumnus of BIT Sindri and IMT Ghaziabad.

  • Prof. SK Bal Palekar

    Professor – Marketing,
    Jagdish Sheth School of Management.

    Prof. Sarvadamam Krishnarao Palekar is a Professor in the area of Marketing. Prior to his current position at JAGSoM, he has worked with S P Jain Institute as Full Time Professor, IMT Ghaziabad as Professor, and NMIMS, JBIMS, IIMs as Visiting Professor.

    He also has 34 years of corporate work experience in MNCs as well as Indian companies in consumer / industrial verticals.


  • Company


    Project Title

    Developing a Customer Transaction Satisfaction Monitoring and Management Process.

    Project Description

    Porter creates a compelling offering in the logistics market by leveraging a large number of partners. However, there are gaps between the customer’s expectations and the delivery. In this project, the endeavour is to identify the service encounter touchpoints with the highest impact on customer satisfaction.

  • Vidal

    Developing a Customer Transaction Satisfaction Monitoring and Management Process.

    Vidal, an insurance TPA, is a vital intermediary across a network of healthcare providers and health insurance, balancing the needs of the insurance buyers, hospitals, and insurance companies. It seeks to identify those processes and touchpoints that have the highest impact on customer satisfaction.

  • Infomerics

    How to eliminate the middle-man in B2B ratings.

    As a mid-market focussed rating agency, Infomerics enables organizations to approach lending agencies with ratings. However, most of the SMEs, do not directly approach Infomerics but prefer to approach via intermediaries, who add a high cost on the customer acquisition process.

  • Edelweiss

    Digital origination and on-boarding of MSME clients in India for business loans.

    Despite MSMEs being priority lending sector, MSMEs face numerous hurdles in raising capital. One of the possible approaches to ease MSME funding is by using technology attract MSME and to enable them to apply for loans.

  • NextFirst

    Growth potential and market gap analysis of Micro-fulfilment centres.

    Quick ecommerce is fuelling the rise of micro-fulfilment centers across the world. Automated fulfilment centers help reduce the order-to-fulfilment cycle and improve warehouse space efficiency. This project evaluates the competitive market scenario across various markets in APAC and Europe.

  • Almabase

    Increasing subscription renewal rate in SAAS based services where renewal late is low.

    The customer churn after the first year has been noted to be relatively hjgh in certain SAAS products. This study seeks to explore the causes behind the same.


  • Abhishek Bhattacharjee

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/abhishek-bhattacharjee-1a7735192/

    Other Project and Accomplishments:

    1. Field excutive partner at Luminary edu

    2. MarTech committee member at JAGSOM 21-23

    3. Assisted account managers in solving company account issues by increasing revenue receivables by 20%.

    4. White paper on Data Theft In India.

  • Alex S Muricken

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/alex-sunny-muricken-94859095/

    Other Project and Accomplishments:

    1. Sales And Marketing Intern at ELV Projects.

    2. PEP & Sports Committee Member at JAGSoM.

    3. MAGNOVITE 2017, publicity committee.

    4. International committee, COMICON 2016.

    5. Active participant of Model United Nations.

  • Nikhil Singh Rathore

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/nikhil-singh-rathore-4a671a1a1/

    Other Project and Accomplishments:

    1. Internship at TATA Power

    2. Corporate Social Responsibility Committee Member.

    3. Selected among the top 8 Design Thinking competition.

  • Rudransh Bahuguna

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/rudransh-bahuguna-a8b414138/

    Other Project and Accomplishments:

    1. Business Development Intern (Internship) at InMovidu Technologies Pvt Limited

    2. Member of the JAGSOM Placement & External Affairs (21-23')

    3. Design thinking project on Max retail stores.

  • Sanchita Kamkar

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/sanchitakamkar/

    Other Project and Accomplishments:

    1. Customer Success Intern - Jupiter

    2. Elected as the Vice President of Media and Public Relations Committee at Jagdish Sheth School of Management, Bengaluru.

  • Suhas Ashok Kare

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/suhas-kare-3851a9150/

    Other Project and Accomplishments:

    1. Assistant Manager at Superfone.

    2. Kanyathon CHRO

    3. White paper on study of safety and violence faced by workers in red lightareas in Delhi.

    4. Research Incubation Project on Retail landscape in India (Kirana stores).

  • Shantanu Mishra

    Qualification: PGDM - Marketing Analytics & Digital Business and Sales and Services, JAGSoM

    Work Experience: NA

    Contact: https://www.linkedin.com/in/shantanu-mishra-876797202/

    Other Project and Accomplishments:

    1. Own Startups - Kalpana Food Private Ltd.

    2. Sales & Service Committee Member 21-23.