Swadhaar: Self-Support through Financial Services


Swadhaar FinServe Private Limited (Swadhaar), a non-banking financial company-microfinance
institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the
urban poor with increased access to financial services. Swadhaar was a leading provider of financial
services to clients in several major states of India. Between 2009 and 2013, there were major
changes in the regulatory environment; some of these restricted the scope of MFIs and others
opened new business opportunities. Although Swadhaar was able to reach financial sustainability
with its existing business model, its founder was always looking at growth strategies to achieve her
mission. In late 2014, RBL Bank Ltd. offered to become a strategic investor in Swadhaar. In early
2015, Swadhaar’s founder needed to decide whether or not to accept RBL Bank Ltd.’s proposal.

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