Case study

Chakraborty, K., Gupta, P. (2022) VCare- An emerging online Gig Platform: Growth Challenges and the Role of Content Marketing. Case Studies on Management Strategies, Bloomsbury Publishing.

Gupta, P., Sultana, M. (2022) Pentavalent Biosciences – Quest for Financing. Case Studies on Entrepreneurial Ecosystems, Bloomsbury Publishing.

Abstract A star fund manager at Principal First had been managing the company’s information technology fund for the previous six years. Under his management, the fund had consistently outperformed the market, delivering a five-year compounded annual growth rate of 28 per cent. The exceptional performance of the fund was due to an overexposed position in … Read more

Abstract Swadhaar FinServe Private Limited (Swadhaar), a non-banking financial company-microfinance institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the urban poor with increased access to financial services. Swadhaar was a leading provider of financial services to clients in several major states of India. Between 2009 and 2013, there … Read more

Gupta, P., & Fernandes, S. (2022). Fair and Handsome: Nothing Fair About It!. Asian Case Research Journal, 1-15. Abstract SYNOPSIS Emami’s Fair and Handsome had garnered a market share of over 60% from the time of its launch. They had successfully created a “category” catering to the men conscious of their complexion. With the sentiment against … Read more