A customer experience lens for higher education in India using journey mapping and experience quality
Popli, S., Dass, S., Aggarwal, A., & Chakraborty, A. (2022). Studies in Higher Education, 1-15. (ABDC A Category) Link to Article: https://doi.org/10.1080/03075079.2022.2145464
Gold Investment Pattern Analysis during the Pandemic: An Overhaul
Vikram,P., & Sinha, R.K. (2022). Journal of Contemporary Issues in Business and Government. Vol. 28, No. 03, 2022. (ABDC C Category) Abstract The perception of Gold in an Indian Investor is different from that of a foreign investor. If there is any one investment that runs through all throughout the year for an Indian, it … Read more
Ownership and Control of Widely and Closely Held Firms in India
Vision, 21(4), 449–460, (ABDC ‘C’ category).
Economic Development, Financial Development, And Income Inequality Nexus
Borsa Istanbul Review, (ABDC ‘C’ category).
Growth Indices and their Co-integration
A Correlation Analysis, Empirical Economics Letters, Volume 20, Number 7, July 2021, ISSN 1681-8997 (ABDC ‘C’ category).
Mean reversion in profitability and earnings: Evidence from India (2007-2020)
Managerial Finance, Emerald Publishing, (ABDC ‘B’ category)
Developing a Bi-lingual Lexicon to Map Con- Sumer Perception of Indian Brands
2020 Global Marketing Conference at Seoul Proceedings – https://doi.org/10.15444/GMC2020.06.08.01 (851-856, November 2020)
Online Video Narratives – Striking the Right Chords?
Published in B category journal – Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)