GLOBAL MARKETING
CONSORTIUM 2022

10th AIM-AMA Sheth Foundation Doctoral Consortium
18th June – 23rd June 2022 (ONLINE)

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The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…

HIGHLIGHTS OF THE CONSORTIUM

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Leading Marketing Faculty

Master Classes

Global Cafes

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Learning Opportunities

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India

Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India

Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India

Vice- Chancellor, Vijaybhoomi University, India

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India

Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India

Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

TRACKS

B2B and Sales

Consumer Behavior

CSR and Cause-related Marketing

Innovation

Marketing Strategy

Branding and Brand Management

Cross-cultural and International Marketing

Customer relationship/engagement

Modeling and Empirical Analysis

Service Marketing

RESOURCE FACULTY

Featuring Leading Marketing Professors

Dr. Angshuman Ghosh

Prof. Abhishek Mishra

Prof. Shaphali Gupta

Prof. Arvind Rangaswamy

Prof. June Cotte

Prof. Dhruv Grewal

Prof. Arti D. Kalro

Prof. Debbie Isobel Keeling

Prof. Stephen L.Vargo

Prof. Robert Hinson

Prof. Hamed M. Shamma

Prof. Aron O’Cass

Prof. Vikas Mittal

Prof. Srinivas Reddy

Prof. Rajesh Chandy

Prof. Thomas Anning Dorson

Prof. Martin Wetzels

Prof. Olivier Toubia

Prof. Martin Schreier

Prof. Shrihari Sridhar

Prof. Adam Lindgreen

Prof. Aparna Labroo

Prof. R. Sethuraman

Prof. Sonja Gensler

Prof. Jennifer Argo

Prof. Maura L. Scott

Prof. Naveen Donthu

Prof. Bulent Menguc

Prof. Harsh Verma

Prof. Steve Burgess

Prof. Sudhir Voleti

Prof. Russell W. Belk

Prof. Sachin Gupta

Prof. Shainesh G.

Prof. Sandeep Puri

Prof. Renana Peres

Prof. Rajeev Batra

Prof. Raj Kumar Venkatesan

Prof. Kay Peters

Prof. Kapil Tuli

Prof. Bindu Agrawal

Prof. Atul Parvatiyar

Prof. Vanitha Swaminathan

Prof. Katrijn Gielens

Prof. Andrea Ordanini

Prof. Sanjay Patro

Prof. Jaqueline Pels

Prof. Sanjaya Singh Gaur

Prof. Vithala R. Rao

Prof. Venkatesh Shankar

Prof. Varsha Jain

Prof. Sharon Ng

Prof. Rajendra Srivastava

Prof. Rajan Varadrajan

Prof. Piyush Sharma

Prof. Neeraj Pandey

Prof. Moutusy Maity

Prof. Ming-Hui Huang

Prof. Kelly Hewett

Prof. John Roberts

Prof. Ernest R. Cadotte

Prof. Barbara Kahn

Prof. Douglas Bowman

Prof. Denish Shah

Prof. Atish Chattopadhyay

Prof. A Parasuraman

Prof. K. Sivakumar

Prof. Werner Reinartz

Prof. David W. Stewart

Prof. V. Kumar

Prof. Jagdish Sheth

All Speakers

TESTIMONIALS - DOCTORAL CONSORTIUM 2021

“The organization, the program (including the Conscious Capitalism Competition) and, above all, the people - from the quality of the presentations in each session to the availability of each Professor to answer several questions, not forgetting the kindness of the organizational team and the camaraderie between doctoral students. An extremely enriching experience!”

Sara Lopes Morais

ISCTE - Lisbon University Institute

“Access to senior academicians for one on one interaction and feedback which was very detailed, actionable as well as meaningful. Names we have referred to while developing our research concepts were never expected to become so alive! I regret not attending previous editions.”

Khushboo Vaishnav

IFHE Hyderabad

“Every single session was a great value addition. Very well designed and scheduled sessions, no repetitive contents. For me it was like a KUMBH MELA of Marketing Veterans and learners. I look forward for more such opportunities in future and continuous engagement.”

Mrs.Meghna Verma

Indian Institute of Science, Bangalore

“Wonderful arrangement by the organizers and the presentations by the eminent professors. I have gained a lot as a marketing student. It has helped me to change the direction of my thoughts and I am motivated to learn experiments. Thank you so much!”

Swetarupa Chatterjee

IIM Shillong

“I was impressed by the variety of different speakers and the richness of the program. I was not anticipating that you will have so many great professors whose work have shaped marketing as we know it today. Thanks a lot! This was great.”

Narek Grigorian

Bayes Business School (formerly Cass)

“Getting a chance to present my work and getting feedback from the top faculty is something I really enjoyed. A few months back I saw Prof. John Hulland, EIC, JAMS giving inputs to Doctoral Scholars on their work. And to get inputs from him is something I will never forget. Also enjoyed the sessions on Theory by Prof. Ajay Kohli, Marketing Strategy by Prof. Varadarajan. I also got to interact with Padmashri Prof. Jagdish Sheth, Prof. Parasuraman. This is something I will never forget. I look forward to attending in the future too.”

Ashwin J. Baliga

IIT Madras

“Excellent and logically laid out topics, Editors Meets and Overall everything!!! Thanks a lot Team. Very Happy 🙂 “

Smita Santoki

Tilak Maharashtra Vidyapeeth (TMV University, Pune)

“All faculty and guests were highly experienced and passionate about their field as well as about imparting that understanding to all participants, open to respond to questions and give right feedback”

Bijal Mehta

Ahmedabad University

All Testimonials

ORGANIZING COMMITTEE

Prof. Denish Shah

Barbara and Elmer Sunday Associate Professor of
Marketing, Director of the Social Media Intelligence Lab
and Director of the Marketing (CMO) RoundTable,
Georgia State University.
USA Convenor,
Doctoral Consortium Chair- Global Café

Prof. M Sivagnanasundaram

Associate Professor and Chairperson (Marketing),
Jagdish Sheth School of Management (JAGSoM),
India Convenor,
Doctoral Consortium

Mr. Jayant Shah

Executive Director Academy of Indian Marketing (AIM)

Prof. Pooja Gupta

Assistant Professor,
Head-Case Development,
Jagdish Sheth School of Management (JAGSoM)

Dr. Kavya TB

Research Fellow,
Jagdish Sheth School of Management (JAGSoM)

Mr. Geo George Philip

Head-Operations,
Research Resource Centre,
Jagdish Sheth School of Management (JAGSoM)

GLOBAL MARKETING CONSORTIUM 2022

HIGHLIGHTS OF THE CONSORTIUM

CO-CHAIRS

Prof. A Parasuraman

Prof. Atish Chattopadhyay

Prof. A Parasuraman

TRACKS

B2B and Sales

Consumer Behavior

CSR and Cause-related Marketing

Innovation

Marketing Strategy

Branding and Brand Management

Cross-cultural and International Marketing

Customer relationship/engagement

Modeling and Empirical Analysis

Service Marketing

RESOURCE FACULTY

Featuring Leading Marketing Professors

TESTIMONIALS - DOCTORAL CONSORTIUM 2021

Sara Lopes Morais

Khushboo Vaishnav

Mrs.Meghna Verma

Swetarupa Chatterjee

Narek Grigorian

Ashwin J. Baliga

Smita Santoki

Bijal Mehta

ORGANIZING COMMITTEE

Prof. Denish Shah

Prof. M Sivagnanasundaram

Mr. Jayant Shah

Prof. Pooja Gupta

Dr. Kavya TB

Mr. Geo George Philip

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GLOBAL MARKETING
CONSORTIUM 2022