{"id":3085,"date":"2022-03-21T13:05:22","date_gmt":"2022-03-21T07:35:22","guid":{"rendered":"http:\/\/stage.ifimbschool.com\/dc2022\/?p=3085"},"modified":"2022-05-27T18:53:53","modified_gmt":"2022-05-27T13:23:53","slug":"vithala-r-rao","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/dc2022\/vithala-r-rao\/","title":{"rendered":"Prof. Vithala R. Rao"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3085\" class=\"elementor elementor-3085\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"331\" height=\"335\" src=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/02\/vithala.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Prof. Vithala R. Rao\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ed948 elementor-widget elementor-widget-text-editor\" data-id=\"67ed948\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b><strong>SC <\/strong>Johnson College of Business, Cornell University<\/b><br \/><b>United States of America<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b06de elementor-widget elementor-widget-text-editor\" data-id=\"36b06de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vithala R. Rao\u00a0is the Deane Malott Professor of Management Emeritus at the Johnson College of Business, Cornell University. His scholarly contributions span several topics including conjoint analysis and pricing, trade promotions, market structure, corporate acquisition, brand equity, recommendation systems, and experience products. He published numerous papers in top academic journals such as\u00a0<i>Journal of Marketing Research,\u00a0Marketing Science,\u00a0Journal of Marketing,\u00a0Journal of Consumer Research,\u00a0Management Science,\u00a0International Journal of Research in Marketing, and\u00a0Journal of\u00a0<\/i>.\u00a0He is the recipient of the Parlin award from the American Marketing Association (AMA) and the Ziegel Award from\u00a0<i>Technometrics<\/i>\u00a0for his book,\u00a0<i>Applied Conjoint Analysis<\/i>. He is the author or editor of six books in marketing including\u00a0<i>Pricing Research in Marketing<\/i>.\u00a0He is an elected Fellow of the INFORMS Society of Marketing Science and The American Marketing Association.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21e3e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e3e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a8f049\" data-id=\"0a8f049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SC Johnson College of Business, Cornell University<\/p>\n","protected":false},"author":1,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[8],"tags":[11],"_links":{"self":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/3085"}],"collection":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":16,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":5022,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/3085\/revisions\/5022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media\/638"}],"wp:attachment":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}