{"id":3909,"date":"2022-03-28T13:34:24","date_gmt":"2022-03-28T08:04:24","guid":{"rendered":"https:\/\/www.jagsom.com\/dc2022\/?p=3909"},"modified":"2022-06-13T11:58:52","modified_gmt":"2022-06-13T06:28:52","slug":"prof-kay-peters","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/dc2022\/prof-kay-peters\/","title":{"rendered":"Prof. Kay Peters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3909\" class=\"elementor elementor-3909\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"331\" height=\"335\" src=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/03\/2022-Kay-Peters-AMA_01.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/03\/2022-Kay-Peters-AMA_01.jpg 331w, https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/03\/2022-Kay-Peters-AMA_01-296x300.jpg 296w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\nProf. Kay Peters<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a22b16 elementor-widget elementor-widget-text-editor\" data-id=\"4a22b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b><strong>University of Hamburg &amp; University of California Davis<\/strong><\/b><br \/><b>Germany<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b06de elementor-widget elementor-widget-text-editor\" data-id=\"36b06de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kay Peters is the SVI-endowed Chair of Dialog Marketing and Professor of Marketing at Hamburg University. He holds a visiting position at the University of California Davis since 2010.<\/p><p>His research focusses on integrated marketing communications, customer centricity, and international marketing. His work appeared in JMR and IJRM among other scholarly outlets, some of them were featured as lead articles or recognized with a best paper award (JIM 2010). He serves on various editorial boards of premier Marketing journals, as Area Editor at IJRM, and currently as a Special Issue Co-Editor at the Journal of International Marketing. He organized the 2019 EMAC conference and the 2016 Marketing Dynamics Conference (MDC). He serves on MDCs Advisory Board since 2016. He just got appointed to the AMA Academic Council for the term 2022-2025. He collected scientific grants of more than 2.5m Euros from firms and the German national science foundation. He is the co-founder of several companies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21e3e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e3e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a8f049\" data-id=\"0a8f049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University of Hamburg &#038; University of California Davis<\/p>\n","protected":false},"author":1,"featured_media":5306,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[8],"tags":[14],"_links":{"self":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/3909"}],"collection":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/comments?post=3909"}],"version-history":[{"count":19,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/3909\/revisions"}],"predecessor-version":[{"id":5310,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/3909\/revisions\/5310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media\/5306"}],"wp:attachment":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media?parent=3909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/categories?post=3909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/tags?post=3909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}