{"id":5441,"date":"2022-06-20T15:14:33","date_gmt":"2022-06-20T09:44:33","guid":{"rendered":"https:\/\/www.jagsom.com\/dc2022\/?p=5441"},"modified":"2022-06-20T15:45:59","modified_gmt":"2022-06-20T10:15:59","slug":"victor-jaime-saldarriaga-romero","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/dc2022\/victor-jaime-saldarriaga-romero\/","title":{"rendered":"Victor Jaime Saldarriaga Romero"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5441\" class=\"elementor elementor-5441\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"331\" height=\"335\" src=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/Victor_Saldarriaga.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/Victor_Saldarriaga.jpg 331w, https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/Victor_Saldarriaga-296x300.jpg 296w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Victor Jaime Saldarriaga Romero<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e0ad0 elementor-widget elementor-widget-text-editor\" data-id=\"31e0ad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Eafit University<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5ba37 elementor-widget elementor-widget-text-editor\" data-id=\"da5ba37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Focus of dissertation: Yang, Sonmez, Gonzalez, Liu, &amp; Yoder (2019) established that the academic community is clear about the importance of brands; however, scientific research has not been able to reach a consensus on the conceptualization, operationalization and evaluation of its performance, while clear theoretical and empirical links between different variables or constructs with Brand Performance (BP) are not identified. Research Question: What are the determinants of BP in an emerging economy?. General Objective: Establish the determinants of BP in an emerging economy. Specific Objectives: 1) Characterize brand performance, 2) Determine the effect of the brand financial value on BP, 3) Determine the effect of Brand equity on BP, 4) Determine the effect of internal branding on BP, 5) examine the moderating effect of the economic context on BP.<\/p><p>Research interests: Brand management, innovation, entrepreneurship, sustainability, internationalization.<\/p><p>Educational background: Ph.D. (c) in Administration, 2018-1 \u2013 present (EAFIT University, Colombia); MBA in Projects, 2015 (University of Vi\u00f1a del Mar, Chile); Master in Finance, 2010 (EAFIT University, Colombia), International Business, 2006 (EAFIT University, Colombia).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b06de elementor-widget elementor-widget-text-editor\" data-id=\"36b06de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21e3e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e3e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a8f049\" data-id=\"0a8f049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University of Bologna<\/p>\n","protected":false},"author":1,"featured_media":6222,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5441"}],"collection":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/comments?post=5441"}],"version-history":[{"count":8,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5441\/revisions"}],"predecessor-version":[{"id":6226,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5441\/revisions\/6226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media\/6222"}],"wp:attachment":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media?parent=5441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/categories?post=5441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/tags?post=5441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}