{"id":5651,"date":"2022-06-13T17:29:01","date_gmt":"2022-06-13T11:59:01","guid":{"rendered":"https:\/\/www.jagsom.com\/dc2022\/?p=5651"},"modified":"2022-06-13T17:30:42","modified_gmt":"2022-06-13T12:00:42","slug":"shweta","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/dc2022\/shweta\/","title":{"rendered":"Shweta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5651\" class=\"elementor elementor-5651\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"331\" height=\"335\" src=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/profile-image.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/profile-image.jpg 331w, https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/profile-image-296x300.jpg 296w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Shweta<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e0ad0 elementor-widget elementor-widget-text-editor\" data-id=\"31e0ad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Indian Institute of Technology, Jodhpur<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5ba37 elementor-widget elementor-widget-text-editor\" data-id=\"da5ba37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cWhat people really desire are not products but satisfying experiences\u201d (Abbott, 1955; Alderson, 1957). Also, Experiences are distinctive from goods and services (Schmitt, 1999).<\/p><p>Customers nowadays strive for memorable and frictionless experiences. The focus of this research would be on customer engagement and customer experiences in OTT platforms and online reservation websites\/applications. Customer experience has been defined in multiple ways. However, here the focus would be on its multi-dimensional facet i.e., cognitive, affective, behavioral, etc. responses to company-related touchpoints throughout the Customer Journey. Also, it is theorized that it is important to consider customer engagement for developing customer experience-related constructs or theories.<\/p><p>I am a 2nd-year Doctoral Scholar under the supervision of Dr. Anuj Pal Kapoor in SME, IIT Jodhpur. Prior to that, I finished my bachelor&#8217;s and master&#8217;s in Commerce at the University of Delhi. I decided to pursue Customer experience after going through some dissatisfying online booking and shopping experiences. My areas of interest are Customer Experience, Customer Engagement, Customer Buying Behavior, and AI and IoT in Customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b06de elementor-widget elementor-widget-text-editor\" data-id=\"36b06de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21e3e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e3e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a8f049\" data-id=\"0a8f049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University of Bologna<\/p>\n","protected":false},"author":1,"featured_media":5220,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5651"}],"collection":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":4,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"predecessor-version":[{"id":5655,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5651\/revisions\/5655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media\/5220"}],"wp:attachment":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}