{"id":5790,"date":"2022-06-20T11:17:57","date_gmt":"2022-06-20T05:47:57","guid":{"rendered":"https:\/\/www.jagsom.com\/dc2022\/?p=5790"},"modified":"2022-06-20T15:12:51","modified_gmt":"2022-06-20T09:42:51","slug":"agnijita-mukherjee","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/dc2022\/agnijita-mukherjee\/","title":{"rendered":"Agnijita Mukherjee"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5790\" class=\"elementor elementor-5790\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"331\" height=\"335\" src=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/Agnijita_Mukherjee.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/Agnijita_Mukherjee.jpg 331w, https:\/\/jagsom.edu.in\/dc2022\/wp-content\/uploads\/2022\/06\/Agnijita_Mukherjee-296x300.jpg 296w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Agnijita Mukherjee<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e0ad0 elementor-widget elementor-widget-text-editor\" data-id=\"31e0ad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>All India Management Association and Aligarh Muslim University.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5ba37 elementor-widget elementor-widget-text-editor\" data-id=\"da5ba37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The purpose of my dissertation is to explore how Brand Gender impacts Brands especially in the digital space. I intend to look at multiple sub areas in the process &#8211; like Brand Image, Brand Equity and Purchase Intentions for these brands. I would like to investigate how Brand Gender affects Brand Image and consequently affects Brand Equity and Purchase Intention. Apart from the thesis, my research interests include looking at the representation of women and gender in advertising and audio-visual content. I have completed my undergraduate degree and I am a gold medallist in B.Sc. Mass Communication and Videography from St. Xavier&#8217;s College, Kolkata, India (autonomous under the University of Calcutta). My postgraduate degree was an M.A. in Mass Communication from AJKMCRC, Jamia Millia Islamia, New Delhi, India.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b06de elementor-widget elementor-widget-text-editor\" data-id=\"36b06de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21e3e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e3e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a8f049\" data-id=\"0a8f049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University of Bologna<\/p>\n","protected":false},"author":1,"featured_media":6149,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5790"}],"collection":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/comments?post=5790"}],"version-history":[{"count":11,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5790\/revisions"}],"predecessor-version":[{"id":6153,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/posts\/5790\/revisions\/6153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media\/6149"}],"wp:attachment":[{"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/media?parent=5790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/categories?post=5790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jagsom.edu.in\/dc2022\/wp-json\/wp\/v2\/tags?post=5790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}