Dr. Anjali is Assistant Professor in the Marketing area at Jagdish Sheth School of Management. She holds a PhD in Marketing Management from IME Department, IIT Kanpur. Her doctoral thesis is primarily focused on Consumer Switching Behavior in Services Marketing including E-services. She is a recipient of the UGC-NET JRF fellowship for pursuing her Ph.D. She has presented her doctoral work at various reputed international and national conferences worldwide. Her areas of teaching and research interests are Marketing Management, Consumer Behavior, Service Marketing, Market Research, E-Commerce and Digital Marketing. She has many publications to her credit indexed in various international platforms.
Academic Affiliations
- Serve as a regular Reviewer at European Marketing Academy Conferences (EMAC), since 2019.
- Served as Session/Track Chair for two Sessions (Business Management; Logistics, Transport and Traffic Management) at 3rd European International Conference on Industrial Engineering and Operations Management, Pilsen, Czech Republic, 2019. http://ieomsociety.org/program-pilsen2019.pdf
