Ms. Aditi Mudgal, has recently submitted her thesis in the area of marketing as part of her enrolment to the Fellow Programme in Management (FPM) with Birla Institute of Management Technology, (BIMTECH ) Greater Noida. Her thesis explores and attends to a research-problem of Developing a Bi-lingual Lexicon for mapping Consumer Perception using Sentiment Analysis and NLP approaches.
After completing bachelors from Delhi university, she pursued postgraduate diploma in management (PGDM) in marketing (majors) and HR as dual specialization from Institute of Management Technology, Nagpur .
Her research interest includes social media advertising, consumer psychology and consumer behaviour in emerging markets. Her current work of scheme includes working on research papers around online consumer behaviour using new methods.
