Prof. Aditi Mudgal

Research Fellow
Speciality Area : Marketing
Speciality Domain : Online Consumer Behavior; Social Media Marketing
: aditi[dot]mudgal[at]jagsom[dot]edu[dot]in

Ms. Aditi Mudgal, has recently submitted her thesis in the area of marketing as part of her enrolment to the Fellow Programme in Management (FPM) with Birla Institute of Management Technology, (BIMTECH ) Greater Noida. Her thesis explores and attends to a research-problem of Developing a Bi-lingual Lexicon for mapping Consumer Perception using Sentiment Analysis and NLP approaches.

After completing bachelors from Delhi university, she pursued postgraduate diploma in management (PGDM) in marketing (majors) and HR as dual specialization from Institute of Management Technology, Nagpur .

Her research interest includes social media advertising, consumer psychology and consumer behaviour in emerging markets. Her current work of scheme includes working on research papers around online consumer behaviour using new methods.

Educational Qualification



  • She has presented her research work in conferences of high credence and repute such as Global Marketing Conference 2020, Seoul; Indian Doctoral Consortium 2020, BIMTECH; International Marketing Conference, TAPMI, Manipal and North American Society for Marketing Education in India marketing (NASMEI), Great Lakes, Chennai.


  • Ms. Mudgal is a recipient of Academy of Indian Marketing (AIM)-Sheth Foundation proposal grant (2018) of Rs 1 Lakh for her research work.

Admissions Open for 2023 - 2025

Admissions Open for Class 2023 – 2025 for PGDM Bangalore and International MBA Greater Mumbai Campus. Click here to APPLY NOW

My Business Problem is in the area of

Please give us a brief of your Problem and we will get back to you shortly!