{"id":10420,"date":"2022-11-07T17:50:42","date_gmt":"2022-11-07T12:20:42","guid":{"rendered":"https:\/\/jagsom.edu.in\/isdsi2022\/?p=10420"},"modified":"2024-09-17T16:17:41","modified_gmt":"2024-09-17T10:47:41","slug":"prof-gerard-tellis","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/","title":{"rendered":"Prof. Gerard Tellis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10420\" class=\"elementor elementor-10420\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabb498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabb498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-433d78c\" data-id=\"433d78c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a33d027 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a33d027\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9398cae\" data-id=\"9398cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afb8cf3 elementor-widget elementor-widget-heading\" data-id=\"afb8cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Panel on Editor's Panel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b595251\" data-id=\"b595251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"285\" height=\"358\" src=\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg\" class=\"attachment-large size-large wp-image-10431\" alt=\"\" srcset=\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg 285w, https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis-239x300.jpg 239w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Prof. Gerard Tellis<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5ba37 elementor-widget elementor-widget-text-editor\" data-id=\"da5ba37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<i>Professor, USC California<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe6b8f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4fe6b8f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/gerardtellis\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623f9c3 elementor-widget elementor-widget-text-editor\" data-id=\"623f9c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http:\/\/www.gtellis.net ) that have won over 27,000 citations in Google Scholar. His publications have won over 20 awards. He is President-elect of ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University of Bologna<\/p>\n","protected":false},"author":1,"featured_media":10431,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-10420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prof. Gerard Tellis | Neely Chair, Director at USC Marshall, Innovation Expert | JAGSoM<\/title>\n<meta name=\"description\" content=\"Prof. Gerard Tellis, USC Marshall, is an expert in innovation, global market entry, and advertising with 7 books, 200+ papers, and 20+ awards. President-elect of ISMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Gerard Tellis | Neely Chair, Director at USC Marshall, Innovation Expert | JAGSoM\" \/>\n<meta property=\"og:description\" content=\"Prof. Gerard Tellis, USC Marshall, is an expert in innovation, global market entry, and advertising with 7 books, 200+ papers, and 20+ awards. President-elect of ISMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T12:20:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T10:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"285\" \/>\n\t<meta property=\"og:image:height\" content=\"358\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jagsom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jagsom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/\",\"url\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/\",\"name\":\"Prof. Gerard Tellis | Neely Chair, Director at USC Marshall, Innovation Expert | JAGSoM\",\"isPartOf\":{\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg\",\"datePublished\":\"2022-11-07T12:20:42+00:00\",\"dateModified\":\"2024-09-17T10:47:41+00:00\",\"author\":{\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/#\/schema\/person\/a2dba273a0c8bc5bdced707318c458a0\"},\"description\":\"Prof. Gerard Tellis, USC Marshall, is an expert in innovation, global market entry, and advertising with 7 books, 200+ papers, and 20+ awards. President-elect of ISMS.\",\"breadcrumb\":{\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#primaryimage\",\"url\":\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg\",\"contentUrl\":\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg\",\"width\":285,\"height\":358},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jagsom.edu.in\/isdsi2022\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prof. Gerard Tellis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/#website\",\"url\":\"https:\/\/jagsom.edu.in\/isdsi2022\/\",\"name\":\"\",\"description\":\"ISDSI Global Conference 2022 - Jagdish Sheth School of Management (JAGSoM)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jagsom.edu.in\/isdsi2022\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/#\/schema\/person\/a2dba273a0c8bc5bdced707318c458a0\",\"name\":\"jagsom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jagsom.edu.in\/isdsi2022\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8572be0bfdfd85e075ae11ce22a88d3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8572be0bfdfd85e075ae11ce22a88d3c?s=96&d=mm&r=g\",\"caption\":\"jagsom\"},\"sameAs\":[\"http:\/\/localhost\/jagsom\"],\"url\":\"https:\/\/jagsom.edu.in\/isdsi2022\/author\/jagsom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prof. Gerard Tellis | Neely Chair, Director at USC Marshall, Innovation Expert | JAGSoM","description":"Prof. Gerard Tellis, USC Marshall, is an expert in innovation, global market entry, and advertising with 7 books, 200+ papers, and 20+ awards. President-elect of ISMS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/","og_locale":"en_US","og_type":"article","og_title":"Prof. Gerard Tellis | Neely Chair, Director at USC Marshall, Innovation Expert | JAGSoM","og_description":"Prof. Gerard Tellis, USC Marshall, is an expert in innovation, global market entry, and advertising with 7 books, 200+ papers, and 20+ awards. President-elect of ISMS.","og_url":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/","article_published_time":"2022-11-07T12:20:42+00:00","article_modified_time":"2024-09-17T10:47:41+00:00","og_image":[{"width":285,"height":358,"url":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg","type":"image\/jpeg"}],"author":"jagsom","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jagsom","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/","url":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/","name":"Prof. Gerard Tellis | Neely Chair, Director at USC Marshall, Innovation Expert | JAGSoM","isPartOf":{"@id":"https:\/\/jagsom.edu.in\/isdsi2022\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#primaryimage"},"image":{"@id":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#primaryimage"},"thumbnailUrl":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg","datePublished":"2022-11-07T12:20:42+00:00","dateModified":"2024-09-17T10:47:41+00:00","author":{"@id":"https:\/\/jagsom.edu.in\/isdsi2022\/#\/schema\/person\/a2dba273a0c8bc5bdced707318c458a0"},"description":"Prof. Gerard Tellis, USC Marshall, is an expert in innovation, global market entry, and advertising with 7 books, 200+ papers, and 20+ awards. President-elect of ISMS.","breadcrumb":{"@id":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#primaryimage","url":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg","contentUrl":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/gerard-tellis.jpg","width":285,"height":358},{"@type":"BreadcrumbList","@id":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-gerard-tellis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jagsom.edu.in\/isdsi2022\/"},{"@type":"ListItem","position":2,"name":"Prof. Gerard Tellis"}]},{"@type":"WebSite","@id":"https:\/\/jagsom.edu.in\/isdsi2022\/#website","url":"https:\/\/jagsom.edu.in\/isdsi2022\/","name":"","description":"ISDSI Global Conference 2022 - Jagdish Sheth School of Management (JAGSoM)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jagsom.edu.in\/isdsi2022\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/jagsom.edu.in\/isdsi2022\/#\/schema\/person\/a2dba273a0c8bc5bdced707318c458a0","name":"jagsom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jagsom.edu.in\/isdsi2022\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8572be0bfdfd85e075ae11ce22a88d3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8572be0bfdfd85e075ae11ce22a88d3c?s=96&d=mm&r=g","caption":"jagsom"},"sameAs":["http:\/\/localhost\/jagsom"],"url":"https:\/\/jagsom.edu.in\/isdsi2022\/author\/jagsom\/"}]}},"_links":{"self":[{"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/posts\/10420"}],"collection":[{"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/comments?post=10420"}],"version-history":[{"count":17,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/posts\/10420\/revisions"}],"predecessor-version":[{"id":12033,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/posts\/10420\/revisions\/12033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/media\/10431"}],"wp:attachment":[{"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/media?parent=10420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/categories?post=10420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jagsom.edu.in\/isdsi2022\/wp-json\/wp\/v2\/tags?post=10420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}