{"id":10435,"date":"2022-11-07T17:54:27","date_gmt":"2022-11-07T12:24:27","guid":{"rendered":"https:\/\/jagsom.edu.in\/isdsi2022\/?p=10435"},"modified":"2024-09-17T16:19:48","modified_gmt":"2024-09-17T10:49:48","slug":"prof-k-sudhir","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/isdsi2022\/prof-k-sudhir\/","title":{"rendered":"Prof. K. Sudhir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10435\" class=\"elementor elementor-10435\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabb498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabb498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-433d78c\" data-id=\"433d78c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a33d027 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a33d027\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9398cae\" data-id=\"9398cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afb8cf3 elementor-widget elementor-widget-heading\" data-id=\"afb8cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Panel on Editor's Panel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b595251\" data-id=\"b595251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce279\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7993f3e\" data-id=\"7993f3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cec30 elementor-widget elementor-widget-image\" data-id=\"28cec30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"285\" height=\"358\" src=\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/sudhir.jpg\" class=\"attachment-large size-large wp-image-10437\" alt=\"\" srcset=\"https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/sudhir.jpg 285w, https:\/\/jagsom.edu.in\/isdsi2022\/wp-content\/uploads\/2022\/11\/sudhir-239x300.jpg 239w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0494be3\" data-id=\"0494be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2d4da elementor-widget elementor-widget-heading\" data-id=\"0e2d4da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Prof. K. Sudhir<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5ba37 elementor-widget elementor-widget-text-editor\" data-id=\"da5ba37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<i>Professor, Yale School of Management<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe6b8f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4fe6b8f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/k-sudhir-1720aa7\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8fbd6 elementor-widget elementor-widget-text-editor\" data-id=\"6e8fbd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tK. Sudhir is James L. Frank \u201932 Professor of Marketing, Private Enterprise and Management and Founder-Director of the Yale China India Insights Program at the Yale School of Management, where he has been a faculty member since 2001. He is Professor of Economics (by courtesy) at the Yale Economics Department. He leads the academic-industry interface for quantitative marketing at the Yale Center for Customer Insights (YCCI). He has been a Visiting Fellow at various universities around the world including MIT, Toronto, HKUST and INSEAD. He served as Visiting Fellow at Microsoft Research for the year 2020. Professor Sudhir served as Editor-in-Chief of\u00a0Marketing Science, the premier journal in the field of quantitative marketing from 2016-21. During his term, founded the Frontiers Section at\u00a0Marketing Science.\u00a0Previously, he had been an Associate Editor at all of the field\u2019s leading quantitative marketing journals.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096cac1 elementor-widget elementor-widget-text-editor\" data-id=\"096cac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSudhir\u2019s substantive interests include customer relationship management, digital marketing and artificial intelligence, marketing organizations and emerging markets. As a pioneer in the use of structural empirical methods in marketing, he developed fundamental models in the areas of customer management, salesforce management and compensation, organizational buying and marketing channels. His papers use a wide range of methods including machine learning, quasi-experiments, field experiments and game theory. Sudhir\u2019s research has been honored with multiple best paper awards from all of the field\u2019s leading quantitative marketing journals.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>University of Bologna<\/p>\n","protected":false},"author":1,"featured_media":10437,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-10435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro. K. 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