{"id":7889,"date":"2022-09-19T17:33:12","date_gmt":"2022-09-19T12:03:12","guid":{"rendered":"http:\/\/stage.ifimbschool.com\/isdsi-2022\/?p=7889"},"modified":"2022-09-22T16:47:17","modified_gmt":"2022-09-22T11:17:17","slug":"dr-vithala-r-rao-2","status":"publish","type":"post","link":"https:\/\/jagsom.edu.in\/isdsi2022\/dr-vithala-r-rao-2\/","title":{"rendered":"Prof. Vithala R. Rao"},"content":{"rendered":"\t\t
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Prof. Vithala R. Rao<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professor Emeritus,
Samuel Curtis Johnson Graduate School of Management, Cornell University.<\/i><\/p>\n

www.johnson.cornell.edu\/faculty-research\/faculty\/vrr2\/<\/a><\/p>\n

Vithala R. Rao is the Deane Malott Professor Emeritus of Management and Professor Emeritus of marketing and quantitative methods at the Samuel Curtis Johnson Graduate School of Management. He holds master’s degrees in mathematical statistics from the University of Bombay and in sociology from the University of Michigan, and a PhD in applied economics and marketing from the Wharton School of the University of Pennsylvania.<\/p>\n

He has published over 135 papers on several topics including conjoint analysis and multidimensional scaling, pricing, bundle design, brand equity, market structure, corporate acquisition, and linking branding strategies to financial performance. His current work includes competitive bundling, diffusion of attribute information for new products, and trade promotions. His papers have appeared in the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, and Journal of Consumer Research, among others.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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University of Bologna<\/p>\n","protected":false},"author":1,"featured_media":6659,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-7889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-advisory"],"yoast_head":"\nProf. Vithala R. Rao -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jagsom.edu.in\/isdsi2022\/dr-vithala-r-rao-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Vithala R. 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