(Scopus Index)
Sharma and R.R.K. Sharma<
2nd IEOM European International Conference on Industrial Engineering and Operations Management Paris, France, July, 2018
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5945-3.
Relating Personality with Consumer Brand Switching: Moderating role of Involvement and Value of Service
Dr. Anjali Sharma
Assistant Professor
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