Relating Personality with Consumer Brand Switching: Moderating role of Involvement and Value of Service


Dr. Anjali Sharma

Assistant Professor

(Scopus Index)
Sharma and R.R.K. Sharma< 2nd IEOM European International Conference on Industrial Engineering and Operations Management Paris, France, July, 2018
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5945-3.

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