Prof. Seshadri Tirunillai

Seshadri has a PhD in Business Administration (Marketing) from the University of Southern California. His research interests are in social-media (User-Generated Content), advertising, marketing strategy and sales. His past honors include the O’Dell award (2019) for the Journal of Marketing Research article published the last five years that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice, Lehmann Award (2015) for best paper based on dissertation in Journal of Marketing/ Journal of Marketing Research, John A. Howard/AMA Doctoral Dissertation Award (2012), and best paper based on doctoral dissertation at European Marketing Conference (2009). He was a finalist for Bass Dissertation award (2014, Marketing Science) and an honorable mention in Shankar-Spiegel Award (2008), instituted by Marketing EDGE (formerly Direct Marketing Educators Foundation)