Anjan Kumar Sahoo

Birla Global University

Research interest is to understand the user’s (Physicians & Patients) intentions and their adoption behaviour to the disruptive innovation called digital adoption by extending UTAUT2 model by adding couple of new constructs. The research is a cross sectional, quantitative in nature to be carried out in the urban cities in India.

My journey to academic research after a successful journey to the level of President & CEO in the Pharmaceutical Industry in an Indian MNC.

Education: BSc (Chem Hons), LLB, PGDBM, MBA.