SCHEDULE
schedule
10th AIM-AMA Sheth Foundation Doctoral Consortium
18th June 2022 – 23rd June 2022
Virtual Mode through Zoom Platform
Hosted by: Jagdish Sheth School of Management (JAGSoM)
Virtual Mode through Zoom Platform
Hosted by: Jagdish Sheth School of Management (JAGSoM)
By default, the timings of the schedule is given in EST time zone of the US. To convert the timings to your time zone, please select from the
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DAY 1: June 18 Saturday
| Duration (minutes) | Time (EST USA) | Session Description | Presenting Faculty | Type | Presenting Faculty | JAGSoM Session Chair |
|---|---|---|---|---|---|---|
| 15 | 8:00am - 8:15am | Welcome from AIM and lighting of the lamp | Mr. Jayant Shah, Prof. M. Sivagnanasundaram, Mr. Sanjay Padode | PlenaryPlenary | Mr. Jayant Shah | Prof. Zenia Nanra |
| 45 | 8:15am - 9:00am | Opening Plenary Session + Celebration of 10th Anniversary | Prof. Jagdish Sheth, Prof. A. Parasuraman, and Prof. Atish Chattopadhyay |
Plenary | Mr. Sanjay Padode Prof. Jagdish Sheth ConferenceCo-Chairs Prof. Atish Chattopadhyay Prof. A. Parasuraman |
|
| 20 | 9:00am - 9:20am | Reflections of Alums from the first Doctoral Consortium | Prof. Jagdish Sheth, Prof. A. Parasuraman, and Prof. Atish Chattopadhyay | Plenary | First Year Alums Dr. Angshuman Ghosh, Prof. Shaphali Gupta, Prof. Abhishek Mishra. |
|
| 10 | Break | |||||
| 60 | 9:30am - 10:30am | Parallel Tracks (Participants will join a breakout room based
on their interest). Parallel Track 1: Marketing Strategy |
Parallel | Prof. Neeraj Pandey, Prof. Hamed Shamma. |
Prof. Amitava Chattopadhyay, Prof. Sonjaya S. Gaur, Prof. Sharon Ng and Prof. Shankha Basu | Prof. Kamalika Chakraborty |
| Parallel Track 2: B2B & Sales | Prof. Bulent Menguc, Prof. Aron O’Cass, Prof. Atul Parvatiyar. |
Prof. M. Sivagnanasundaram | Prof. Amitava Chattopadhyay, Prof. Sonjaya S. Gaur, Prof. Sharon Ng and Prof. Shankha Basu | |||
| 10 | 10:30am - 10:40am | Break | ||||
| 45 | 10:40am - 11:25am | Tackling Substantivate Issues with Empirical Research | Prof. Barbara Kahn, Prof. Rajendra Srivastava, and Prof. Venky Shankar | Plenary | Prof. Douglas Bowman, Prof. Arvind Rangaswamy, Prof. Raj Venkatesan |
Prof. M. Sivagnanasundaram |
| 5 | 11:25am - 11:30am | Transition Break | ||||
| 60 | 11:30am - 12:30pm | Meet the Editors Session 1 Journals being represented: 1. Journal of Business Research (JBR) 2. International Journal of Research in Marketing (IJRM) 3. Journal of Retailing (JR) 4. Journal of Marketing (JM) 5. AMS (Academy of Marketing Science) Review |
Prof. Robert W. Palmatier (JM), Prof. Naveen Donthu (JBR), Prof. Kelly Martin (JPPM), Prof. Kelly Hewitt (JIM), Prof. Peter Danaher (JMR), Prof. Stephen L. Vargo (AMS Review) | Plenary | Prof. Naveen Donthu (JBR), Prof. Martin Schreier (IJRM), Prof. R Sethuraman (JR), Prof. Shrihari Sridhar (JM), Prof. Stephen Vargo (AMS Review). |
Prof. M. Sivagnanasundaram |
| 60 | 12:30pm - 1:30pm | Global Lounge (Participants will be free to join any breakout room to network with other doctoral students and faculty) | All participants | Informal Networking | All participants | |
DAY 2: June 19 Sunday
| Duration (minutes) | Time (EST USA) | Session Description | Presenting Faculty | Type | Presenting Faculty | JAGSoM Session Chair |
|---|---|---|---|---|---|---|
| 45 | 7:30am - 8:15am | Masterclass 1: Qualitative Consumer Behavior Research | Prof. Russell Belk | Plenary | Prof. Russell Belk | Prof. Kamalika Chakraborty |
| 45 | 8:15am - 9:00am | Masterclass 2: Modeling & Empirical Research | Prof. Ajay Kohli | Plenary | Prof. Vithala R. Rao | Prof. Supriyo Ghose |
| 10 | Break | |||||
| 60 | 9:10am - 10:10am | Meet the Editors Session 2 Journals being represented: 1. Journal of Interactive Marketing (JIM) 2. Journal of the Academy of Marketing Science (JAMS) 3. Journal of Marketing Research (JMR) 4. Journal of International Marketing 5. Journal of Service Research (JSR) 6. Marketing Letters |
Prof. K Sudhir (Mkt Sci), Prof. Renana Peres (IJRM), Prof. John Hulland (JAMS), Prof. Lauren Block (JCP), Prof. Malcolm Wright (EJM), Prof. Ming-Hui Huang (JSR), | Plenary | Prof. Sonja Gensler (JIM), Prof. Dhruv Grewal (JAMS), Prof. Sachin Gupta (JMR), Prof. Kelly Hewett (JIM), Prof. Ming-Hui Huang (JSR). Prof. Aparna Labroo (Marketing Letters) |
Prof. Ambika Nanda Prasad |
| 10 | Break | |||||
| 60 | 10:20am - 11:20am | Global Café 1 (Participants and faculty will be allocated to a specific breakout room) | All participants | Global Café Sessions | Available Resource Faculty | |
| 10 | Break | |||||
| 60 | 11:30am - 12:30pm | Parallel Tracks (Participants will join a breakout room based on their interest). Parallel Track 1: Socially responsible marketing and services marketing |
Prof. Katrijn Gielens, Prof. S Arunachalam, Prof. Thomas Anning Dorson, and Prof. Moutusy Maity | Parallel | Prof. Shainesh G, Prof. Denish Shah, Prof. Harsh Verma. |
Prof. Ratan Kumar |
| Parallel Track 2: Customer & brand management | Prof. Katrijn Gielens, Prof. S Arunachalam, Prof. Thomas Anning Dorson, and Prof. Moutusy Maity | Prof. Shaphali Gupta, Prof. Abhishek Mishra, Prof. Sanjay Patro. |
Prof. Anand Narasimha | |||
| 45 | 12:30pm - 1:15pm | Developing Research Streams: Substantive & Methodological Considerations | Prof. Katrijn Gielens, Prof. S Arunachalam, Prof. Thomas Anning Dorson, and Prof. Moutusy Maity | Plenary | Prof. Rajesh Chandy, Prof. Vanitha Swaminathan, Prof. Martin Wetzels. |
Prof. M. Sivagnanasundaram |
DAY 3: June 20 Monday
| Duration (minutes) | Time (EST USA) | Session Description | Presenting Faculty | Type | Presenting Faculty | JAGSoM Session Chair |
|---|---|---|---|---|---|---|
| 45 | 7:30am - 8:15am | Masterclass 3: Generating Research Ideas for Scholarly Publication | Prof. V. Kumar | Plenary | Prof. V Kumar | Prof. M. Sivagnanasundaram |
| 45 | 8:15am - 9:00am | Masterclass 4: Crafting an Effective Manuscript | Prof. Rajan Varadarajan | Plenary | Prof. Werner Reinartz | Prof. Krishna Teja |
| 10 | Break | |||||
| 60 | 9:10am - 10:10am | Parallel Tracks (Participants will join a breakout room based on their interest). Parallel Track 1: Cross Cultural & International Marketing Research |
Prof. Kapil Tuli, Prof. Hamed M. Shamma, Prof. Neeraj Pandey, and Prof. Ramendra Singh | Parallel | Prof. Steve Burgess, Prof. Kelly Hewett, Prof. Piyush Sharma. |
Prof. Vittal Rangan |
| Parallel Track 2: Empirical Research | Prof. Kapil Tuli, Prof. Hamed M. Shamma, Prof. Neeraj Pandey, and Prof. Ramendra Singh | Dr. Angshuman Ghosh, Prof. Kay Peters, Prof. Sudhir Voleti. |
Prof. M. Sivagnanasundaram | |||
| 45 | 10:10am - 10:55am | Tackling the Review Process and Responding to Reviewers | Prof. June Cotte, Prof. K Sivakumar, and Prof. G Shainesh | Plenary | Prof. Renana Peres, Prof. David Stewart. |
Prof. Ambika Nanda Prasad |
| 15 | Break | |||||
| 50 | 11:10am - 12:00pm | Forging Impactful Industry-Academia Partnerships | Prof. Vanitha Swaminathan, Prof. David Stewart, and Prof. John Roberts | Plenary |
Prof. Venkatesh Shankar, Prof. Rajendra Srivastava. | Prof. Ambika Nanda Prasad |
| 60 | 12:00pm - 1:00pm | Global Lounge (Participants will be free to join any breakout room to network with other doctoral students and faculty) | All participants | Informal Networking | All participants | |
DAY 4: June 21 Tuesday
| Duration (minutes) | Time (EST USA) | Session Description | Presenting Faculty | Type | Presenting Faculty | JAGSoM Session Chair |
|---|---|---|---|---|---|---|
| 45 | 7:30am - 8:15am | Masterclass 5: Strategic Marketing: Perspectives on Theory and Research | Prof. Vithala R. Rao | Plenary | Prof. Rajan Varadarajan | Prof. Ambika Nanda Prasad |
| 45 | 8:15am - 9:00am | Masterclass 6: Expanding the Impact of Marketing Scholarship | Prof. Srinivas Reddy, Prof. Ujwal Kayande, Prof. Arti Kalro, and Prof. Denish Shah (Moderator) | Plenary | Prof. Shrihari Sridhar | Prof. M. Sivagnanasundaram |
| 10 | Break | |||||
| 60 | 9:10am - 10:10am | Meet the Editors Session 3 Journals being represented: 1. Journal of Consumer Psychology (JCP) 2. Journal of Consumer Research (JCR) 3. European Journal of Marketing (EJM) 4. Industrial Marketing Management (IMM) 5. Journal of Public Policy & Marketing (JPPM) 6. Marketing Science (MS) |
Prof. Bernd Schmitt (JCR), Prof. Constantine Katsikeas (JIBS), Prof. Anne L. Roggeveen (JR), Prof. Aparna Labroo (Mkt Letters), Prof. Arvind Rangaswamy (JIM) | Plenary | Prof. Jennifer Argo (JCP), Prof. June Cotte (JCR) Prof. Debbie Keeling (EJM), Prof. Adam Lindgreen (IMM), Prof. Maura Scott (JPPM), Prof. Olivier Toubia (MS). |
Prof. M. Sivagnanasundaram |
| 10 | Break | |||||
| 60 | 10:20am - 11:20am | Parallel Tracks (Participants will join a breakout room based on their interest). Parallel Track 1: Innovation |
Prof. Varsha Jain, Prof. Rajeev Batra, Prof. Tanvi Gupta, and Prof. Sanjay Patro | Parallel | Prof. Thomas Anning Dorson, Prof. Katrijin Gielens, Prof. Moutusy Maity. |
Prof. Kamalika Chakraborty |
Parallel Track 2: Consumer Behavior |
Prof. Varsha Jain, Prof. Rajeev Batra, Prof. Tanvi Gupta, and Prof. Sanjay Patro | Prof. Sanjaya Singh Gaur Prof. Varsha Jain, Prof. Sharon Ng. |
Prof. Krishna Teja | |||
| 10 | Break | |||||
| 60 | 11:30am - 12:30pm | Global Café 2 (All participants will be allocated to a specific breakout room). | All participants | Global Café Sessions | Available Resource Faculty | |
| 60 | 12:30pm - 1:30pm | Global Lounge (Participants will be free to join any breakout room to network with other doctoral students and faculty) | All participants | Informal Networking | All participants | |
DAY 5: June 22 Wednesday
| Duration (minutes) | Time (EST USA) | Session Description | Presenting Faculty | Type | Presenting Faculty | JAGSoM Session Chair |
|---|---|---|---|---|---|---|
| 45 | 8:00am - 8:45am | Developing Programmatic & Substantive Research | Prof. Murali Mantrala, Prof. Peter Verhoef, and Prof. Punam Keller | Plenary | Prof. Rajeev Batra, Prof. John Roberts, Prof. K Sivakumar |
Prof. Ambika Nanda Prasad |
| 60 | 8:45am - 9:45am | Parallel Tracks (Participants will join a breakout room based on their interest). Parallel Track 1: Perspectives from global faculty: Being effective in the classroom |
Prof. Sourav Borah, Prof. Andrea Ordanini, Prof. Harsh Verma, and Prof. Fan Xiucheng | Parallel | Prof. Arti D Kalro, Prof. Sandeep Puri, Prof. Srinivas Reddy. |
Prof. Anand Narasimha |
| Parallel Track 2: Perspectives from global faculty: Becoming a better researcher | Prof. Sourav Borah, Prof. Andrea Ordanini, Prof. Harsh Verma, and Prof. Fan Xiucheng | Prof. Robert Hinson, Prof. Andrea Ordanini, Prof. Jaqueline Pels. |
Prof. M. Sivagnanasundaram | |||
| 10 | Break | |||||
| 60 | 9:55am - 10:55am | Global Café 3 (All participants will be allocated to a specific breakout room). | All participants | Global Café Sessions | Available Resource Faculty | |
| 5 | Break | |||||
| 45 | 11:00am-11:45am | Plenary Workshop: Multi-method approaches in Research | Prof. Christine Moorman, Prof. P K Kannan, and Prof. Jochen Wirtz | Plenary | Prof. Vikas Mittal | Prof. Ratan Kumar |
| 30 | 11:45am - 12:15pm | Concluding Session, Reflections, and Future Direction of the Consortium | Prof. Jagdish Sheth, Prof. Atish Chattopadhyay, Prof. Denish Shah, Mr. Sanjay Padode | Plenary | Consortium Co-Convenors Prof. Denish Shah, Prof. M. Sivagnanasundaram President of the Sheth Foundation Prof. Douglas Bowman |
Prof. Zenia Nanra |
DAY 6: June 23 Thursday
| Duration | Time (EST USA) | Session Description | Presenting Faculty | Type | Presenting Faculty |
|---|---|---|---|---|---|
| 6 hours | 7:00am - 1:00pm | Simulation Workshop on Conscious Capitalism | Prof. Ernie Cadotte and Prof. Bindu Agrawal | Plenary | Prof. Ernest Cadotte and Prof. Bindu Agrawal |
Topics for Parallel Tracks
Three broad topics – Consumer Behavior, Modeling/Analytics, Strategy – plus other more specific topics (e.g., digital marketing) based on the expertise of faculty fellows who accept our invitation to participate in the consortium.