Jagsom

SCHEDULE

schedule

10th AIM-AMA Sheth Foundation Doctoral Consortium

18th June 2022 – 23rd June 2022
Virtual Mode through Zoom Platform
Hosted by: Jagdish Sheth School of Management (JAGSoM)

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DAY 1: June 18 Saturday

Plenary
Duration (minutes) Time (EST USA) Session Description Presenting Faculty Type Presenting Faculty JAGSoM Session Chair
15 8:00am - 8:15am Welcome from AIM and lighting of the lamp Mr. Jayant Shah, Prof. M. Sivagnanasundaram, Mr. Sanjay Padode Plenary Mr. Jayant Shah Prof. Zenia Nanra
45 8:15am - 9:00am Opening Plenary Session + Celebration of 10th Anniversary
Prof. Jagdish Sheth, Prof. A. Parasuraman, and Prof. Atish Chattopadhyay
Plenary Mr. Sanjay Padode
Prof. Jagdish Sheth
ConferenceCo-Chairs
Prof. Atish Chattopadhyay
Prof. A. Parasuraman
20 9:00am - 9:20am Reflections of Alums from the first Doctoral Consortium Prof. Jagdish Sheth, Prof. A. Parasuraman, and Prof. Atish Chattopadhyay Plenary First Year Alums
Dr. Angshuman Ghosh,
Prof. Shaphali Gupta,
Prof. Abhishek Mishra.
10 Break
60 9:30am - 10:30am Parallel Tracks (Participants will join a breakout room based on their interest).

Parallel Track 1: Marketing Strategy
Parallel Prof. Neeraj Pandey,
Prof. Hamed Shamma.
Prof. Amitava Chattopadhyay, Prof. Sonjaya S. Gaur, Prof. Sharon Ng and Prof. Shankha Basu Prof. Kamalika Chakraborty
Parallel Track 2: B2B & Sales Prof. Bulent Menguc,
Prof. Aron O’Cass,
Prof. Atul Parvatiyar.
Prof. M. Sivagnanasundaram Prof. Amitava Chattopadhyay, Prof. Sonjaya S. Gaur, Prof. Sharon Ng and Prof. Shankha Basu
10 10:30am - 10:40am Break
45 10:40am - 11:25am Tackling Substantivate Issues with Empirical Research Prof. Barbara Kahn, Prof. Rajendra Srivastava, and Prof. Venky Shankar Plenary Prof. Douglas Bowman,
Prof. Arvind Rangaswamy,
Prof. Raj Venkatesan
Prof. M. Sivagnanasundaram
5 11:25am - 11:30am Transition Break
60 11:30am - 12:30pm Meet the Editors Session 1
Journals being represented:
1. Journal of Business Research (JBR)
2. International Journal of Research in Marketing (IJRM)
3. Journal of Retailing (JR)
4. Journal of Marketing (JM)
5. AMS (Academy of Marketing Science) Review
Prof. Robert W. Palmatier (JM), Prof. Naveen Donthu (JBR), Prof. Kelly Martin (JPPM), Prof. Kelly Hewitt (JIM), Prof. Peter Danaher (JMR), Prof. Stephen L. Vargo (AMS Review) Plenary Prof. Naveen Donthu (JBR),
Prof. Martin Schreier (IJRM),
Prof. R Sethuraman (JR),
Prof. Shrihari Sridhar (JM),
Prof. Stephen Vargo (AMS Review).
Prof. M. Sivagnanasundaram
60 12:30pm - 1:30pm Global Lounge (Participants will be free to join any breakout room to network with other doctoral students and faculty) All participants Informal Networking All participants

DAY 2: June 19 Sunday

Duration (minutes) Time (EST USA) Session Description Presenting Faculty Type Presenting Faculty JAGSoM Session Chair
45 7:30am - 8:15am Masterclass 1: Qualitative Consumer Behavior Research Prof. Russell Belk Plenary Prof. Russell Belk Prof. Kamalika Chakraborty
45 8:15am - 9:00am Masterclass 2: Modeling & Empirical Research Prof. Ajay Kohli Plenary Prof. Vithala R. Rao Prof. Supriyo Ghose
10 Break
60 9:10am - 10:10am Meet the Editors Session 2
Journals being represented:
1. Journal of Interactive Marketing (JIM)
2. Journal of the Academy of Marketing Science (JAMS)
3. Journal of Marketing Research (JMR)
4. Journal of International Marketing
5. Journal of Service Research (JSR)
6. Marketing Letters
Prof. K Sudhir (Mkt Sci), Prof. Renana Peres (IJRM), Prof. John Hulland (JAMS), Prof. Lauren Block (JCP), Prof. Malcolm Wright (EJM), Prof. Ming-Hui Huang (JSR), Plenary Prof. Sonja Gensler (JIM),
Prof. Dhruv Grewal (JAMS),
Prof. Sachin Gupta (JMR),
Prof. Kelly Hewett (JIM),
Prof. Ming-Hui Huang (JSR).
Prof. Aparna Labroo (Marketing Letters)
Prof. Ambika Nanda Prasad
10 Break
60 10:20am - 11:20am Global Café 1 (Participants and faculty will be allocated to a specific breakout room) All participants Global Café Sessions Available Resource Faculty
10 Break
60 11:30am - 12:30pm Parallel Tracks (Participants will join a breakout room based on their interest).

Parallel Track 1: Socially responsible marketing and services marketing
Prof. Katrijn Gielens, Prof. S Arunachalam, Prof. Thomas Anning Dorson, and Prof. Moutusy Maity Parallel Prof. Shainesh G,
Prof. Denish Shah,
Prof. Harsh Verma.
Prof. Ratan Kumar
Parallel Track 2: Customer & brand management Prof. Katrijn Gielens, Prof. S Arunachalam, Prof. Thomas Anning Dorson, and Prof. Moutusy Maity Prof. Shaphali Gupta,
Prof. Abhishek Mishra,
Prof. Sanjay Patro.
Prof. Anand Narasimha
45 12:30pm - 1:15pm Developing Research Streams: Substantive & Methodological Considerations Prof. Katrijn Gielens, Prof. S Arunachalam, Prof. Thomas Anning Dorson, and Prof. Moutusy Maity Plenary Prof. Rajesh Chandy,
Prof. Vanitha Swaminathan,
Prof. Martin Wetzels.
Prof. M. Sivagnanasundaram

DAY 3: June 20 Monday

Duration (minutes) Time (EST USA) Session Description Presenting Faculty Type Presenting Faculty JAGSoM Session Chair
45 7:30am - 8:15am Masterclass 3: Generating Research Ideas for Scholarly Publication Prof. V. Kumar Plenary Prof. V Kumar Prof. M. Sivagnanasundaram
45 8:15am - 9:00am Masterclass 4: Crafting an Effective Manuscript Prof. Rajan Varadarajan Plenary Prof. Werner Reinartz Prof. Krishna Teja
10 Break
60 9:10am - 10:10am Parallel Tracks (Participants will join a breakout room based on their interest).

Parallel Track 1: Cross Cultural & International Marketing Research
Prof. Kapil Tuli, Prof. Hamed M. Shamma, Prof. Neeraj Pandey, and Prof. Ramendra Singh Parallel Prof. Steve Burgess,
Prof. Kelly Hewett,
Prof. Piyush Sharma.
Prof. Vittal Rangan
Parallel Track 2: Empirical Research Prof. Kapil Tuli, Prof. Hamed M. Shamma, Prof. Neeraj Pandey, and Prof. Ramendra Singh Dr. Angshuman Ghosh,
Prof. Kay Peters,
Prof. Sudhir Voleti.
Prof. M. Sivagnanasundaram
45 10:10am - 10:55am Tackling the Review Process and Responding to Reviewers Prof. June Cotte, Prof. K Sivakumar, and Prof. G Shainesh Plenary Prof. Renana Peres,
Prof. David Stewart.
Prof. Ambika Nanda Prasad
15 Break
50 11:10am - 12:00pm Forging Impactful Industry-Academia Partnerships Prof. Vanitha Swaminathan, Prof. David Stewart, and Prof. John Roberts Plenary Prof. Venkatesh Shankar,
Prof. Rajendra Srivastava.
Prof. Ambika Nanda Prasad
60 12:00pm - 1:00pm Global Lounge (Participants will be free to join any breakout room to network with other doctoral students and faculty) All participants Informal Networking All participants

DAY 4: June 21 Tuesday

Duration (minutes) Time (EST USA) Session Description Presenting Faculty Type Presenting Faculty JAGSoM Session Chair
45 7:30am - 8:15am Masterclass 5: Strategic Marketing: Perspectives on Theory and Research Prof. Vithala R. Rao Plenary Prof. Rajan Varadarajan Prof. Ambika Nanda Prasad
45 8:15am - 9:00am Masterclass 6: Expanding the Impact of Marketing Scholarship Prof. Srinivas Reddy, Prof. Ujwal Kayande, Prof. Arti Kalro, and Prof. Denish Shah (Moderator) Plenary Prof. Shrihari Sridhar Prof. M. Sivagnanasundaram
10 Break
60 9:10am - 10:10am Meet the Editors Session 3
Journals being represented:
1. Journal of Consumer Psychology (JCP)
2. Journal of Consumer Research (JCR)
3. European Journal of Marketing (EJM)
4. Industrial Marketing Management (IMM)
5. Journal of Public Policy & Marketing (JPPM)
6. Marketing Science (MS)
Prof. Bernd Schmitt (JCR), Prof. Constantine Katsikeas (JIBS), Prof. Anne L. Roggeveen (JR), Prof. Aparna Labroo (Mkt Letters), Prof. Arvind Rangaswamy (JIM) Plenary Prof. Jennifer Argo (JCP),
Prof. June Cotte (JCR)
Prof. Debbie Keeling (EJM),
Prof. Adam Lindgreen (IMM),
Prof. Maura Scott (JPPM),
Prof. Olivier Toubia (MS).
Prof. M. Sivagnanasundaram
10 Break
60 10:20am - 11:20am Parallel Tracks (Participants will join a breakout room based on their interest).

Parallel Track 1: Innovation
Prof. Varsha Jain, Prof. Rajeev Batra, Prof. Tanvi Gupta, and Prof. Sanjay Patro Parallel Prof. Thomas Anning Dorson,
Prof. Katrijin Gielens,
Prof. Moutusy Maity.
Prof. Kamalika Chakraborty

Parallel Track 2: Consumer Behavior
Prof. Varsha Jain, Prof. Rajeev Batra, Prof. Tanvi Gupta, and Prof. Sanjay Patro Prof. Sanjaya Singh Gaur
Prof. Varsha Jain,
Prof. Sharon Ng.
Prof. Krishna Teja
10 Break
60 11:30am - 12:30pm Global Café 2 (All participants will be allocated to a specific breakout room). All participants Global Café Sessions Available Resource Faculty
60 12:30pm - 1:30pm Global Lounge (Participants will be free to join any breakout room to network with other doctoral students and faculty) All participants Informal Networking All participants

DAY 5: June 22 Wednesday

Duration (minutes) Time (EST USA) Session Description Presenting Faculty Type Presenting Faculty JAGSoM Session Chair
45 8:00am - 8:45am Developing Programmatic & Substantive Research Prof. Murali Mantrala, Prof. Peter Verhoef, and Prof. Punam Keller Plenary Prof. Rajeev Batra,
Prof. John Roberts,
Prof. K Sivakumar
Prof. Ambika Nanda Prasad
60 8:45am - 9:45am Parallel Tracks (Participants will join a breakout room based on their interest).

Parallel Track 1: Perspectives from global faculty: Being effective in the classroom
Prof. Sourav Borah, Prof. Andrea Ordanini, Prof. Harsh Verma, and Prof. Fan Xiucheng Parallel Prof. Arti D Kalro,
Prof. Sandeep Puri,
Prof. Srinivas Reddy.
Prof. Anand Narasimha
Parallel Track 2: Perspectives from global faculty: Becoming a better researcher Prof. Sourav Borah, Prof. Andrea Ordanini, Prof. Harsh Verma, and Prof. Fan Xiucheng Prof. Robert Hinson,
Prof. Andrea Ordanini,
Prof. Jaqueline Pels.
Prof. M. Sivagnanasundaram
10 Break
60 9:55am - 10:55am Global Café 3 (All participants will be allocated to a specific breakout room). All participants Global Café Sessions Available Resource Faculty
5 Break
45 11:00am-11:45am Plenary Workshop: Multi-method approaches in Research Prof. Christine Moorman, Prof. P K Kannan, and Prof. Jochen Wirtz Plenary Prof. Vikas Mittal Prof. Ratan Kumar
30 11:45am - 12:15pm Concluding Session, Reflections, and Future Direction of the Consortium Prof. Jagdish Sheth, Prof. Atish Chattopadhyay, Prof. Denish Shah, Mr. Sanjay Padode Plenary Consortium Co-Convenors
Prof. Denish Shah,
Prof. M. Sivagnanasundaram

President of the Sheth Foundation
Prof. Douglas Bowman
Prof. Zenia Nanra

DAY 6: June 23 Thursday

Duration Time (EST USA) Session Description Presenting Faculty Type Presenting Faculty
6 hours 7:00am - 1:00pm Simulation Workshop on Conscious Capitalism Prof. Ernie Cadotte and Prof. Bindu Agrawal Plenary Prof. Ernest Cadotte and Prof. Bindu Agrawal

Topics for Parallel Tracks

Three broad topics – Consumer Behavior, Modeling/Analytics, Strategy – plus other more specific topics (e.g., digital marketing) based on the expertise of faculty fellows who accept our invitation to participate in the consortium.