Anuj Pal Kapoor

Indian Institute of Technology, Jodhpur

Dr. Anuj Pal Kapoor holds a PhD from Faculty of Management Studies (FMS), University of Delhi and his research areas include Consumer Behaviour and Multi Sensory Marketing. During his Ph.D., he developed a framework for strategic partnership between banks and e-commerce players, based on the digital consumption patterns of consumers across India. He is a faculty at School of Management and Entrepreneurship (SME), IIT Jodhpur and his broad areas of research are multi-sensory experiences, consumer anthropology, design aesthetics, human-technology interaction and web based platforms. Anuj is the recipient of ICSSR doctoral fellowship and was awarded the UNESCO fellow (Paris) award.