Prof. Barbara Kahn

The Wharton School at the University of Pennsylvania
United States of America

Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served as Executive Director of the Marketing Science Institute (MSI) (2019- 2022). Barbara also served as Dean at the School of Business Administration, University of Miami (from 2007 to 2011). Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals.  Barbara has been elected president ACR, elected president JCR Policy Board and selected as a MSI trustee. She was also an Associate Editor at JCR, JM, and Marketing Science. She is a Fellow for Association of Consumer Research and the Society of Consumer Psychology. Barbara received her PhD and MBA from Columbia University.