Harleen kaur

Faculty of management studies, university of Delhi

I hold a PGDM from Indian Institute of Management Calcutta (IIM C) and a B.Tech (IT) from Delhi College of Engineering (now DTU). I began my marketing career with Pepsico India and have worked with leading brands – Mountain Dew, Mirinda and Pepsi. I am currently pursuing doctoral studies from the Faculty of Management Studies, University of Delhi and have been awarded the Junior Research Fellowship (UGC NET-JRF). My research interests include brand strategy, consumer psychology and consumer brand relationships. My thesis is titled “The Emotion of Pride in Marketing & Consumer Behaviour”.