Midhila K S

IIM Bangalore

Having an industry experience of 10 years in B2B Sales with a major PSU, my main area of research interest is in Consumer Behaviour and decision making. Presently I am pursuing research on Crowdfunding platforms and digital panhandling. I am interested in studing what drives funders and fund raisers to use these platforms and their choices among the different modes of funding available. The evolution of digital panhandling in the context of the pandemic is also of particular interest.