Prof. Martin Schreier

Vienna University of Economics and Business (WU)

Martin Schreier is Professor of Marketing and head of the Department of Marketing and the Institute for Marketing Management at WU Vienna, Austria. He is the Editor-in-Chief of the International Journal of Research in Marketing, the official journal of the European Marketing Academy (EMAC). For the journal’s most recent editorial, see https://www.sciencedirect.com/science/article/pii/S0167811621000562?via%3Dihub. His research has been published in academic journals such as the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, or Management Science and featured in international media outlets such as the Harvard Business Review, Fast Company, Scientific American, or New Scientist. His research has also been awarded with several prizes, including, for example, the INFORMS TIMES Best Paper Award 2019 for the Management Science paper entitled “Integrating problem solvers from analogous markets in new product ideation.”