Prof. Naveen Donthu

Georgia State University
United States of America

Naveen Donthu (www.donthu.com) is Distinguished University Professor, Vachel Pennebaler Research Chair and Head of the Marketing Department at Georgia State University. He is also the Editor-in-Chief of the Journal of Business Research. He has published over 130 research papers in leading academic journals including Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Harvard Business Research, California Management Review, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. His work in the areas of market and consumer research, brand equity and brand management, digital and social media marketing, advertising, and cross cultural issues has been cited over 33,000 times.