Prof. Shaphali Gupta

Shaphali Gupta is a Professor at MICA in Strategic Marketing and an associate editor with the Journal of Strategic Marketing. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, United States of America, for three years. Her research interests are marketing strategy, emerging market strategies, customer experience management, customer engagement, new-age technology and innovation, and advertising strategy. She has published her research in internationally recognized academic journals such as the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising, Industrial Marketing Management, Journal of Interactive Marketing and Journal of International Marketing. She regularly presents her work in esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy. She enjoys teaching various marketing courses such as Marketing Management, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Marketing courses. She also serves on the editorial review board of the Journal of International Marketing and is a Guest Co-Editor of Journal of Business Research and European Journal of Marketing.