Prof. Srinivas Reddy

Professor of Marketing

Director, Centre for Marketing Excellence

Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative

Singapore Management University, Singapore

Prof. Srinivas K. Reddy is Professor of Marketing and Director, Center for Marketing Excellence, Academic Director, LVMH-SMU Luxury Brand Initiative, Lee Kong Chian School of Business, Singapore Management University. Prof. Reddy was on the faculties of New York University’s Stern School of Business, Columbia University, University of California, Los Angeles and the Stanford Business School.

Dr. Reddy’s expertise is in innovation, new product development, marketing and competitive strategy involving new brands and services. In 2006, he has been awarded the IBM’s presitigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, CocaCola Company, United Parcel Service, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, Equitable, Ford Foundation, Price Waterhouse Coopers, MasterCard, Unilever. He has been recognized for his outstanding teaching and was the recipient of Award for Teaching Excellence in 1994. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005