Prof. Vanitha Swaminathan

University of Pittsburgh
United States of America

Vanitha Swaminathan is Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. Professor Swaminathan has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving as Area Editor of Journal of Marketing. She has won awards for her research including the Lehmann Best Paper Awards and Journal of Advertising’s Best Paper Award. Professor Swaminathan is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. Professor Vanitha Swaminathan has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.