Prof. Rajan Varadarajan

Prof. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing at Texas A&M University. He received his Ph.D. in Business Administration from the University of Massachusetts, Amherst. Prof. Rajan’s primary teaching and research interests are in the areas of marketing strategy, innovation, international marketing and environmental sustainability. He has published over 100 journal articles and book chapters, and has made close to 200 presentations at major national and international conferences, doctoral and faculty consortia, universities.

Prof. Varadarajan served as editor of the Journal of Marketing from 1993 to 1996 and of the Journal of the Academy of Marketing Science from 2000 to 2003. He is a recipient of a number of honors and awards including the American Marketing Association Paul D. Converse Award for contributions to the field of marketing, the University of Massachusetts at Amherst Distinguished Alumnus Award, the Academy of Marketing Science Distinguished Marketing Educator Award, the American Marketing Association Marketing Strategy Special Interest Group Award for Lifetime Contributions to Marketing Strategy, the Academy of Marketing Science Distinguished Fellow, the Texas A&M University Association of Former Students’ University level Faculty Distinguished Achievement Award in Research, the Journal of Academy of Marketing Science Best Paper Award, and the Journal of Marketing Best Paper Award.