Valerio Stallone

Maastricht University

The focus of my dissertation relies on the application of Blockchain technologies (BCT) in Marketing: I am diving deeply into the current state of the art in the industry, derive research questions for academia, highlight the BCT applications in the field of advertising and examine perspectives of these applications with an experiment.

My research interests rely on advertising technology, advertising operations, principal/agent relationships in online advertising. I have studied Management & Economics at the University of Zurich and have worked in an advertising agency, as well as in academic spin-offs with marketing responsabilities.