Yang Wang

University of New South Wales

I am currently focus on image and text analysis in the brand management, ads effectiveness analysis and the machine learning based marketing performance measurement studies. I received my bachelor degree in computer science in Jilin University in China, and pursued my master in management degree in ESCP Business School at Paris. Soon after that I came to University of New South Wales to earned my Master before business research studies degrees and now I am doing the third year for my PhD studies in Marketing, supervised by John Roberts and Songting Dong, in the University of New South Wales.