MarTech

Core Faculty

Meet our expert Martech faculty for top-notch learning and industry insights.

Prof. Ambika Prasad Nanda

Associate Professor, Marketing Area at Jagdish Sheth School of Management.

Dr. Ambika teaches Digital Marketing course at JAGSoM. He had worked for twelve years in the industry in various roles in both services and manufacturing organizations.

Prof. Anitesh Barua

Dr. Anitesh Barua is the David Bruton Jr. Centennial Chair Professor of Business, Distinguished Fellow of the INFORMS Information Systems Society, Stevens Piper Foundation Professor, University of Texas Distinguished Teaching Professor, and Associate Director of the Centre for Research in Electronic Commerce at the McCombs School of Business, the University of Texas at Austin.

Prof. Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration, Darden School of Business, University of Virginia. Author of The AI Marketing Canvas, Cutting Edge Marketing Analytics

Prof. Raj teaches “Marketing Technology Products,” “Marketing Strategy” and Marketing Analytics at Darden School of Business, University of Virginia.

Prof. M. Sivagnanasundaram (Siva)

Professor, Marketing Area at JAGSoM.

Dr. Siva teaches Marketing Analytics, Marketing Research courses at JAGSoM. His research interests are Choice modelling, User Reviews, and cause related marketing

Prof. Suraj Commuri

Dr. Suraj Commuri is Associate Dean and Strategic Initiative Lead at University at Albany School of Business.

His teaching and research interests include Marketing Research, E-Marketing and Consumer Research.

Prof. Anand Narasimha

Prof. Anand is a corporate turned academician with over 30 years of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics. He has a rich cross-category experience having navigated brands for leading Indian and Global corporations such as, P&G, Nestle, Dabur, Tata Tea, ITC, Britannia Cavinkare, Mother Dairy, BPL, Sony, Samsung, Hyundai, TVS Motors, Hero Motors, Epson, Benetton, Tata AIG, HSBC.

Prof. Rajesh Kumar

Prof. Rajesh Kumar, a seasoned techno-marketing professional, brings with him more than 20 years of industry and teaching experience. He has created, contributed to, and nurtured brands from scratch. During his corporate stints Rajesh translated corporate vision and mission into outcome driven marketing programs. He has built compelling brand experiences in services and in productized services in technology domain across different industries leveraging a mix of traditional and digital marketing realms.

Prof. Ratan Kumar

Prof. Ratan Kumar is Assistant Professor in the Marketing area. His doctoral research at MDI Gurgaon is focused on ‘Social media Usage by B2B Salespersons and its impact on Their Sales Performance’. He has qualified National Eligibility Test (NET) by UGC. Before coming to academics, he has worked for eight years in the industry, in marketing and sales roles in the pharmaceutical and tourism sector.

Prof. Partho Dasgupta

Corporate turned academician with 37 years of leadership experience spanning B2B sales and marketing, consulting and academics in India and USA. His teaching and research interests are in areas of strategy, brand management, macroeconomics and entrepreneurship. He has more than 30 years of work experience out of which 21 years were with Wipro in India and USA in various leadership positions.

Prof. Raghavan Srinivasan

Prof. Raghavan Srinivasan is a consumer centricity catalyst. In his long corporate career, he played several senior leadership roles in consumer research space like being the CEO, Kantar Indonesia; CEO, TNS India; Executive Director-Mode Research; Head Marketing-Funskool. His teaching and research interest lies in Consumer Behavior, Marketing Research, Customer Centricity.