Madhuri Prabhala is Assistant Professor in the Digital Business and Analytics area at Jagdish Sheth School of Management. She has completed her Ph. D in the area of information systems from IIM Calcutta. Her doctoral thesis studied the impact of online consumer reviews and firm generated promotional YouTube videos on purchase intention and purchase of automobiles in India. She has presented her work in reputed domestic and international conferences. Prior to joining Ph. D., Prof. Madhuri has 11+ years of industry experience in Analytics across the domains of FMCG, Banking and Consulting. Her work involved advanced econometric applications to solve various business problems, product development, and data warehousing and management. Madhuri also regularly reviews articles submitted to international peer-reviewed journals and conferences such as DSS, ISF, CAIS, IEEE, ICIS, and PACIS.
