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Bespoke
Curriculum

The Bespoke Curriculum is a progressive and learner-centric initiative that moves away from rigid, one-size-fits-all structures and allows students to personalize their academic experience aligned with their career aspirations. The Bespoke Curriculum is an innovation that places JAGSoM among forward-thinking B-Schools. It respects learner autonomy while balancing academic rigor and industry relevance.

Benefits of Bespoke Curriculum

Personalization & Flexibility

Structured Yet Adaptive Design

Alignment with Industry Needs

Clear Academic Architecture

Foundation Courses

S. No. Course Code Course Name
1JSPF113Fundamentals of Finance
2JSPD101Spreadsheet Modelling
3JSPD114Fundamentals of Maths and Statistics
4JSPH101Positive Psychology
5JSPE103Foundations of Creativity
6JSPP101Effective Communication
7JSPP115Indian Knowledge System

Core Courses

S. No. Course Code Course Name Credits
1JSPF209Financial Accounting and Financial Statement Analysis4
2JSPF212Corporate Finance4
3JSPF221Economics for Business3
4JSPM207Marketing Management4
5JSPH222OB & HRM4
6JSPM210Business Strategy and Simulations3
7JSPD215Managerial Decision Making3
8JSPD218Operations Management4
9JSPD223AI and Technology for Business3
Total Credits 32

Practice Courses

No. Course Code Course Name Credits
1JSPP012Social Immersion Program5
2JSPP033PEP (Lifeskills and Wellness)12
3JSPP041Research Methodology1
4JSPP042Design Thinking1
5JSPP010*Research Incubation3
OR
5JSPP011*Innovation Incubation3
6JSPP014Industry Internship Program10
Total Credits 32

Elective Courses (Area: Business Analytics)

No. Course Code Course Name Credits Level
1JSPD333Introduction to Python Programming2B0
2JSPD302Business Data Visualization2B0
3JSPD312Business Requirement Analysis3B0
4JSPD341Pre-sales in Analytics2B0
5JSPD334Advanced Quantitative Techniques for Management2B1
6JSPD337Predictive Modeling for Business3B1
7JSPD342Platformization and Productization1B1
8JSPD314Cloud Computing for Business Value2B1
9JSPD335Data Management with SQL3B2
10JSPD336Unstructured Data Analytics3B2
11JSPD338Introduction to AI and Machine Learning3B2
12JSPD313Project Management3B2
13JSPD339Deep Learning for Business Applications3B3
14JSPD340Generative AI for Business3B3
15JSPD343Supply Chain Analytics3B3
16JSPD345Marketing Analytics3B3
17JSPD346HR Analytics and Data Driven Decision Making3B3
18JSPD344Business Analytics Capstone Project2B3

Elective Courses (Area: Finance)

No. Course Code Course Name Credits Level
1JSPF326Cost and Management Accounting2B0
2JSPF327Financial Markets2B0
3JSPF314Principles and Practices of Banking2B0
4JSPF328Rural Banking and Microfinance2B0
5JSPF331Fundamentals of FinTech2B0
6JSPF302Security Analysis and Portfolio Management3B1
7JSPF324Financial Reporting and Analysis2B1
8JSPF304Corporate and Retail Banking3B1
9JSPF317MSME Financing3B1
10JSPF329Alternative Investments2B1
11JSPF306Business Valuation & Private Equity2B1
12JSPF332Investment Banking2B1
13JSPF330International Finance2B1
14JSPF321Student Managed Investment Fund (SMIF)*3B1
15JSPF311Derivatives3B2
16JSPF303Wealth Management2B2
17JSPF307Financial Risk Management2B3
18JSPF333Corporate Governance2B3
19JSPF325Finance Capstone Project2B3
20JSPF334Mergers & Acquisition2B3
*A student has to undergo a selection process for this course.

Elective Courses (Area: Human Resources)

No. Course Code Course Name Credits Level
1JSPH321Managerial Psychology and Leadership3B0
2JSPH323Employee Experience and Employer Branding2B0
3JSPD333Introduction to Python Programming* (cross listed from Analytics area)2B0
4JSPD302Business Data Visualization* (cross listed from Analytics area)2B0
5JSPH303Learning and Development3B1
6JSPH320Talent Acquisition and Management3B1
7JSPH325Organization Development and Change Management3B1
8JSPH319Performance Management3B1
9JSPH305Total Rewards Management3B1
10JSPH308Employee Relation and Labour Law3B1
11JSPH307HR Metrics and Scorecard2B2
12JSPH328HR Business Partner2B2
13JSPH329Human Resource Capstone Project2B3

Elective Courses (Area: Marketing)

No. Course Code Course Name Credits Level
1JSPM302Consumer Behavior2B0
2JSPM319Retail Management3B0
3JSPM317Brand Management & MarCom3B1
4JSPM325Digital Marketing3B1
5JSPM305B2B Marketing3B1
6JSPM328Channel & Trade Management2B1
7JSPM304Services Marketing3B1
8JSPM323Managing & Developing Products2B2
9JSPM324Social Media & Content Marketing3B2
10JSPM326Managing E-commerce Channels2B2
11JSPM327Performance Marketing2B2
12JSPM318Key Account Management2B2
13JSPM329Strategic Selling & Managing Sales Teams3B3
14JSPM331Shopper Marketing2B3
15JSPM322Marketing Capstone Project2B3

BESPOKE CURRICULUM: Your Career, Your Way

At JAGSoM, we believe that education should empower and not prescribe. That’s why we’ve reimagined the traditional curriculum into a Bespoke Curriculum: a learner-centric, future-forward framework that puts you at the center of your academic journey. 

This isn’t just a curriculum. It’s a career blueprint.

What Makes It Bespoke?

Personalized Learning Paths

Choose courses that align with your career aspirations whether you’re drawn to finance, marketing, HR, or analytics. 

Mix and match across domains to build hybrid expertise (e.g., Marketing + Analytics, HR + Tech). 
Reflect deeply on “What do I want to do?” and shape your journey accordingly. 

Begin with a strong foundation (32 core credits) and progress through tiered electives (B0 to B3). 
Engage in experiential learning through PEP, SIP, Research/Innovation Incubation, and Industry Internships.

Begin with a strong foundation (32 core credits) and progress through tiered electives (B0 to B3). 
Engage in experiential learning through PEP, SIP, Research/Innovation Incubation, and Industry Internships. 

Navigate your academic path with clarity using term-wise credit maps and prerequisites. 

Explore contemporary, new-age courses that mirror real-world challenges. 
Develop cross-functional fluency for strategic decision-making and problem-solving. 
Graduate not just with a degree but with domain expertise and leadership readiness.

Career Pathways Through Bespoke Curriculum

The Bespoke Curriculum isn’t just flexible, it’s purpose-built to help you specialize with depth and clarity: 

Finance Specialization
Dive into Banking, Capital Markets, Corporate Finance, and Risk Governance. Build expertise that spans from FinTech to Investment Banking and MSME Financing.
Master B2B Marketing, Brand & Communication, Retail Strategy, and Digital Marketing. Prepare to lead in omnichannel environments and performance-driven campaigns.
Focus on HR Analytics, Talent Management, and Employee Experience. Equip yourself to drive culture, engagement, and data-driven HR decisions.
Deep dive into Predictive Modeling, AI/ML, Generative AI, and Capstone Projects. Become fluent in Python, SQL, and cloud platforms to solve complex business problems.

Whether the interest lies in banking, brand strategy, human resources, or business analytics, JAGSoM’s Bespoke Curriculum provides a structured pathway to build relevant expertise. It supports academic growth, aligns with the career goals, and prepares its students to contribute meaningfully in their chosen fields.