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Prof. Anurag Khare

Assistant Professor

Marketing

Digital Marketing, B2B Marketing, Sales & Distribution Management

anurag.khare@vijaybhoomi.edu.in

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Prof. Anurag Khare is an accomplished academician and industry expert with over two decades of diverse experience in digital marketing, business development, and higher education management. He currently serves as Assistant Professor at Jagdish Sheth School of Management (JAGSoM), Vijaybhoomi University.

Previously, he was the Director Incharge of the School of Digital Media and Marketing at Symbiosis University of Applied Sciences (SUAS), where he played a pivotal role in institutional development, industry collaboration, and skill-driven academic programs. His career spans leadership roles in both corporate and academic settings, having worked with renowned organizations in business development, institutional sales, and client relationship management.

He holds a Master’s degree in International Business, a Bachelor’s in Commerce, and is currently pursuing a PhD in Digital Marketing, with a research focus on AI-based content marketing. Passionate about bridging the gap between academia and industry, he actively contributes to curriculum development, student mentorship, and research in emerging areas of marketing.

Educational Qualification
  • PhD in Digital Marketing, Shri Vaishnav Vishwa Vidyalaya SVVV, Pursuing
  • Advance Certificate Course in Digital Marketing 2019
  • Masters in International Business MIB, Devi Ahilya University, Indore MP 1999
  • Bachelors of Commerce BCom, Devi Ahilya University, Indore MP 1997
Publications
  1. Masih, J., Bhagwat, A., Khare, A., & Yadav, D. (2024). Understanding Consumer Attitude and Behavior About E-Commerce Platforms for Agricultural Products in India. In Artificial Intelligence-Augmented Digital Twins: Transforming Industrial Operations for Innovation and Sustainability (pp. 13-24). Cham: Springer Nature Switzerland.
  2. Khare, A., Shukla, R. (2025) Consumer perception towards artificial Intelligence in content marketing: A study, In Journal of Management and Entrepreneurship. UGC Care Group I Journal.
  3. Khare, A., Shukla, R. (2025) Artificial Intelligence based brand recall: A perceptual study of consumers. In Madhya Bharti -Humanities and Social Sciences. UGC Care Group I Journal.
  4. Creative design in ai-driven content marketing from the consumers’ perspective. (Under Publishing)
  5. Insights into the Perceived Trustworthiness of Artificial Intelligence based Content Marketing. (Under Publishing)
  6. Understanding the Impact of AI-Powered Content Marketing on Consumer Purchase Decisions. (Under Publishing)