“Prof. Anand Narasimha, brand expert and marketing professor, JAGSoM, shares his insights in a CNBC-TV18 feature, “How Shah Rukh Khan Drove Hyundai into the Hearts and Minds of Millions of Indians.”

 

From making the Santro a household name to building trust and reliability, SRK and Hyundai’s 25-year partnership is a story of smart strategy and iconic branding.”