A corporate turned academician with 35+ years’ experience spanning leadership roles in Brand Marketing, Advertising, and Consulting.
Has rich cross-category experience having worked on brands and projects for P&G, Nestle, Dabur, ITC, Britannia, BPL, Sony, Samsung, Hyundai, and HSBC, among others.
Set up India’s first Shopper Marketing Consultancy with Madison World.
Advisory Board Member at BabyChakra-The Good Glamm Group. Academic Advisor to Jigsaw Brand Consultants. Brand & Marketing Strategy Advisor to Raptee Energy- EV Motorcycles.
Areas of teaching, consulting and corporate training include, Brand Strategy, Marketing Communications, Business Strategy, Consumer Culture, Shopper Marketing, Creativity & Innovation.
In 2005, was rated among the ‘Top 25 Brand Professionals’ in APAC. Member of ‘The American Marketing Association’ (AMA). Has won a host of Marketing Effectiveness awards, including ‘2 Cannes Lions’ and ‘3 Global EFFIES’.
Visiting Faculty for Executive Programs at IIM-Bangalore, IIM-Indore and IIT-Madras NPTEL.
