JAGSoM

anand narsimha

Prof. Anand Narasimha

Professor
Speciality Area : Marketing
Speciality Domain : Branding & MarCom, Business Strategy, Innovation & Creativity

Prof. Anand is a corporate turned academician with over 30 years of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics. He is also a faculty resource at IIM-Bangalore for Executive Programs and for companies such as Hindustan Unilever Limited (HUL).

His teaching and research interests are in the areas of Brand Management, Marketing Communications, Consumer Culture, Shopper Marketing, and Creativity & Innovation.

He has a rich cross-category experience having navigated brands for leading Indian and Global corporations such as, P&G, Nestle, Dabur, Tata Tea, ITC, Britannia, Cavinkare, Mother Dairy, BPL, Sony, Samsung, Hyundai, TVS Motors, Hero Motors, Epson, Benetton, Tata AIG, HSBC.

In 2005, he was rated among the ‘Top 50 Brand Marketing Professionals in Asia-Pacific’. He is a member of ‘The American Marketing Association’ (AMA) and has won a host of Marketing Effectiveness awards including ‘2 Cannes’ and ‘3 EFFIES’.

Educational Qualification

  • Executive Program in Strategic Brand Management, IIM Calcutta, India
  • MA (Hons), Social Sciences, BITS-Pilani, India

Publications

Consulting

  • Prof. Anand is also on the Academic Advisory Panel of Jigsaw Brand Consultants, a Mumbai based boutique brand consulting firm. He will be working closely with the team as a subject matter expert, to add the right value on projects and assignments in the space of marketing effectiveness, brand strategy and brand identity creation.
    See here for more: https://mediabrief.com/rutu-mody-kamdar-announces-association-with-prof-anand-narasimha/
  • Prof. Anand Narasimha has been appointed to the ‘Advisory Board’ of BabyChakra, The Good Glamm Group, one of India’s leading D2C brands, from September 2022. His mandate is to advise the leadership on Brand Strategy and other marketing initiatives, as well as guide developmental projects for brand building. See here for more: https://www.babychakra.com/learn/dr-anand-narasimha-babychakra-advisory-board-2022

Admissions Open for 2024 - 2026

Admissions Open for Class 2024 – 2026 for PGDM Bangalore and International MBA Greater Mumbai Campus. Click here to APPLY NOW

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