Prof. Anand is a corporate turned academician with over 30 years of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics. He is also a faculty resource at IIM-Bangalore for Executive Programs and for companies such as Hindustan Unilever Limited (HUL).
His teaching and research interests are in the areas of Brand Management, Marketing Communications, Consumer Culture, Shopper Marketing, and Creativity & Innovation.
He has a rich cross-category experience having navigated brands for leading Indian and Global corporations such as, P&G, Nestle, Dabur, Tata Tea, ITC, Britannia, Cavinkare, Mother Dairy, BPL, Sony, Samsung, Hyundai, TVS Motors, Hero Motors, Epson, Benetton, Tata AIG, HSBC.
In 2005, he was rated among the ‘Top 50 Brand Marketing Professionals in Asia-Pacific’. He is a member of ‘The American Marketing Association’ (AMA) and has won a host of Marketing Effectiveness awards including ‘2 Cannes’ and ‘3 EFFIES’.