JAGSoM

rajesh kumar

Prof. Rajesh Kumar

Associate Professor
Speciality Area : Marketing
Speciality Domain : B2B Marketing, IT Sales & Marketing, Retail Marketing, E-Commerce, Digital Marketing

Prof. Rajesh Kumar, a seasoned techno-marketing professional, brings with him more than 20 years of industry and teaching experience. He has created, contributed to, and nurtured brands from scratch. During his corporate stints Rajesh translated corporate vision and mission into outcome driven marketing programs. He has built compelling brand experiences in services and in productized services in technology domain across different industries leveraging a mix of traditional and digital marketing realms. Rajesh is a visiting faculty at IMT Ghaziabad, and an entrepreneur.

Rajesh has built and sustained effective relationship with an ecosystem of industry chambers such as CII, Society of Automotive Engineers, Automation Alley, Management Associations and effectively utilized them to bring exposure to the brand. He has enabled alliances with leading technology vendors. He has built a network of vendors to ensure lean marketing operations.

He has presented his research papers in many national conferences and received the best paper award. His current research interest includes digital business and service recovery.

Educational Qualification

  • Ph.D. (pursuing), Management Studies, IIT Madras
  • EPSCM: Advanced Program on Supply Chain Management, IIM Calcutta
  • Post Graduate Diploma in Patent Law and IP Law, NALSAR, Hyderabad, India
  • PGDBM, IMT, Ghaziabad, India
  • B.E, Mechanical, BIT Sindri, Vinoba Bhave University, India

Publications

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