rakesh mediratta

Prof. Rakesh Mediratta

Deputy Director, JAGSoM
Speciality Area : Marketing
Speciality Domain : Marketing Management, Sales & Services

Prof. Rakesh Mediratta brings with him a very rich corporate experience. He has worked as a senior business development professional before joining academia. His three decades of industry experience include senior leadership positions like being the National Sales Head at Park Avenue, Raymond Ltd; and Vice President-Retail at Vodafone.

A BITS Pilani graduate, Prof. Mediratta has also worked as an Associate Professor at IMT Ghaziabad. One of the most popular faculty on campus, Prof. Mediratta is a subject matter expert in Sales and Distribution, Services Marketing, and Strategic Marketing.

Prof. Mediratta is credited with many path breaking initiatives in academic delivery in a fast-paced institute building process. His research interest lies in omni-channel customer experience.

Educational Qualification

  • Ph.D. (pursuing), Management Studies, UPES, Dehradun, India
  • MMS, Sydenham Institute of Management, University of Mumbai, India
  • B Pharm (Hons), BITS Pilani, India


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Understanding Workforce Management in the MSME sector workplace.

– Organization Structure options.

– Challenges of HR planning, talent acquisition, talent management, learning and development, compensation and benefits for MSMEs.

– HR Policy, HR Manual, and Service Rules

– Employee relations – Central labour laws applicable to MSMEs; state amendments in Karnataka; other labour laws applicable in Karnataka; key compliance issues and penal provisions.

– Future implications of the proposed Labour Code.



Raising capital

– Utilization and allocation of capital

– Managing cost & cash

– Understanding the financial health of business

– Reporting

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