Culture & Personality: Directional influence on Consumer Switching

(Scopus Index)
A. Sharma, R.R.K. Sharma and K. K. Lai
Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore, March, 2021
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5949-1.
http://ieomsociety.org/singapore2021/proceedings/