Effect of Culture on Consumer Switching: Moderating role of Involvement and Value of Services

(Scopus Index)
A. Sharma and R.R.K. Sharma
Proceedings of the 8th International Conference on Industrial Engineering and Operations Management in Bandung, Indonesia, March, 2018.
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5944-6.