Rajesh Kumar is an Associate Professor of Marketing at the Jagdish Sheth School of Management in Bangalore. With a keen research interest in Services Marketing, Business-to-Business (B2B) Marketing, and the integration of Technology within Marketing, he brings a blend of academic insight and industry experience to his role. Preceding JAGSoM, Prof Kumar’s professional journey spans nearly two decades in the technology sector, where he primarily focused on sales & marketing functions. This experience informs his research and teaching, enabling him to bring a synthesis of theory and practice to the classroom.
Areas of Interest: Services Marketing, B2B Marketing, Key Account Management, Sales Management, Digital Business.
Prof Kumar serves as the Chair of the PGDM Marketing program.
