Prof. Ratan Kumar is Assistant Professor in the Marketing area. His doctoral research at MDI Gurgaon is focused on ‘Social media Usage by B2B Salespersons and its impact on Their Sales Performance’. He has qualified National Eligibility Test (NET) by UGC. Before coming to academics, he has worked for eight years in the industry, in marketing and sales roles in the pharmaceutical and tourism sector. He has presented his research work in top international and national conferences, including at the American Marketing Association (AMA) Summer conference 2018 in Boston, USA.
Prof. Ratan Kumar
Assistant Professor
Speciality Area : Marketing
Speciality Domain : B2B Marketing, Sales and Distribution Management, Service Marketing
: ratan[dot]kumar[at]jagsom[dot]edu[dot]in
Educational Qualification
- FPM (Pursuing), Management Development Institute (MDI) Gurgaon
- MBA (Marketing) – University School of Management, Kurukshetra University
- B.Sc. (Medical) – Kurukshetra University
Publications
Teaching and Research interests
- Personal Branding (Online and Offline)
- Social Media Marketing
- Social Selling
- B2B Marketing
- Marketing – Sales Interface
- Digital Marketing
- Sales and Distribution Management
- Service Marketing
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