JAGSoM

suraj commuri

Prof. Suraj Commuri

Adjunct Professor
Speciality Area : Marketing
Speciality Domain : Marketing Research & Marketing Analytics

Dr. Suraj Commuri is Associate Dean and Strategic Initiative Lead at University at Albany School of Business.

His teaching and research interests include Marketing Research, E-Marketing and Consumer Research.

Educational Qualification

  • Doctor of Philosophy in Business, University of Nebraska, Lincoln
  • MA in Business Administration, University of Nebraska, Lincoln
  • Master of Management Studies, University of Bombay, India
  • B.A in Economics, Osmania University, India

Publications

Article
April, 2023
Prof. Anand Narasimha
Marketing Mocktail is a weekly column on Storyboard18 that breaks down and explains the big ideas, new disruptions and old...
Research Paper
December, 2022
Dr. Manali Chatterjee
Impact of analyst report on the behaviour of retail investors: a study during COVID-19 in India
Research Paper
December, 2022
Prof. Pooja Gupta
Corporate Governance Parameters and its Repercussions on Enterprise  Performance
Research Paper
December, 2022
Dr. Amit BaggaDr. Kavya T BProf. Jitender Kumar
Revisiting mean reversion in profitability and earnings: evidence from India (2007–2020)
Research Paper
December, 2022
Dr. (Colonel) P.S James
Grooving, moving, and stretching out of the box! The role of recovery experiences in the relation between physical activity and...
Case study
December, 2022
Dr. Shrabani B Bhattacharjee
Sustainable HRM Practices of ‘Ayushakti Ayurved’: Transforming Lives
Case study
December, 2022
Dr. Kamalika Chakraborty
CABALL – An Online Cab Aggregator Start-up: Analysing the Feasibility of Entering the Cab Aggregator Market
Case study
December, 2022
Dr. Kamalika Chakraborty
Penetrating or expanding: the dilemma at Raushangul atelier studio, Kazakhstan
Research Paper
December, 2022
Dr. Punita Rajpurohit
Corporate Governance and Quality of Financial Reporting in Emerging Markets
Research Paper
December, 2022
Dr. Rajendra Kumar Sinha
The Impact of Pandemic Behaviour: Specifically, on Gold Investment in India
Research Paper
December, 2022
Dr. (Colonel) P.S James
Impact of Cognitive-Behavioral motivation on student
Research Paper
December, 2022
Prof. Pooja Gupta
Role of Fintech in Financial Inclusion of Small & Medium Enterprises (SME) in India
Case study
December, 2022
Dr. Kamalika Chakraborty
Vcare-An Emerging Online Gig Platform: Growth Challenges And The Role Of Content Marketing
Research Paper
December, 2022
Dr. Punita Rajpurohit
Real Earnings Management: Evidence From India
Research Paper
December, 2022
Dr. Tuhin Chattopadhyay
Industry Reports
Case study
December, 2022
Prof. Pooja Gupta
Vcare -An Emerging Online Gig Platform: Growth Challenges And The Role Of Content Marketing
Case study
December, 2022
Prof. Pooja Gupta
Pentavalent Biosciences – Quest for Financing
Research Paper
December, 2022
Dr. Sundar Raj Vijayanagar
Future of Augmented Learning in an Interactive Environment
Research Paper
November, 2022
Dr. Sumanjit Dass
A customer experience lens for higher education in India using journey mapping and experience quality
Research Paper
November, 2022
Dr. Rajendra Kumar Sinha
Gold Investment Pattern Analysis during the Pandemic: An Overhaul
Research Paper
November, 2022
Dr. Kavya T B
Ownership and Control of Widely and Closely Held Firms in India
Research Paper
November, 2022
Dr. Kavya T B
Economic Development, Financial Development, And Income Inequality Nexus
Research Paper
November, 2022
Dr. Kavya T B
Growth Indices and their Co-integration
Research Paper
November, 2022
Dr. Kavya T B
Mean reversion in profitability and earnings: Evidence from India (2007-2020)
Research Paper
November, 2022
Prof. Aditi Mudgal
Developing a Bi-lingual Lexicon to Map Con- Sumer Perception of Indian Brands
Book Chapter
November, 2022
Prof. Aditi Mudgal
Book Chapter published in edited book titled Quality Accreditation and Ranking – A Silent Revolution in the offing in Indian...
Research Paper
November, 2022
Prof. Aditi Mudgal
Research Case published in Case Centre titled IndiGo: Standing at Crossroads
Research Paper
November, 2022
Prof. Aditi Mudgal
Online Video Narratives – Striking the Right Chords?
Research Paper
November, 2022
Dr. Tuhin Chattopadhyay
Interviews
Research Paper
November, 2022
Dr. Tuhin Chattopadhyay
Reference Card
Research Paper
October, 2022
Dr. Shaji Kurian
A study on the impact of formative years on intra- millennial differences and its effect on work values
Research Paper
October, 2022
Dr. Shaji Kurian
Challenges of Managing the Employability of Differently Abled in South India
Research Paper
October, 2022
Dr. (Colonel) P.S James
Governing Changes in Government: The Water Story of Mahabubnagar
Research Paper
October, 2022
Dr. (Colonel) P.S James
Factors influencing employees perception of human resource practice: A fuzzy interpretive structural model approach
Research Paper
October, 2022
Dr. (Colonel) P.S James
Workgroup’s Openness to Diversity and Employees’ Perception of Human Resources Practices: The Moderating Effect of Group Membership.
Research Paper
October, 2022
Dr. (Colonel) P.S James
Impact of Physical Activity on an Individual’s Creativity: A Day-Level Analysis
Research Paper
October, 2022
Dr. (Colonel) P.S James
MBA education: New insights on enablers of managerial performance
Research Paper
October, 2022
Dr. (Colonel) P.S James
The effect of Hatha yoga intervention on students’ creative ability
Research Paper
October, 2022
Dr. Sasmita Giri
Factors Affecting Investors Sentiments and Decisions
Research Paper
October, 2022
Dr. Rajendra Kumar Sinha
Credit Analysis using Artificial Neural Network
Research Paper
October, 2022
Prof. Prashant Goyal
Blockchain Implementation in Government Offices: An Innovation
Case study
October, 2022
Prof. Pooja Gupta
Vakrangee: Anatomy of Stock Valuation
Case study
October, 2022
Prof. Pooja Gupta
Swadhaar: Self-Support through Financial Services
Case study
October, 2022
Prof. Pooja Gupta
Fair and Handsome – Nothing Fair About It
Research Paper
October, 2022
Prof. Pooja Gupta
The entry of a second generation at SK Enterprises: challenges and future prospects
Research Paper
October, 2022
Prof. Pooja Gupta
Advanced IT Systems Limited: Case of Ethics and Conflicts of Interest
Research Paper
October, 2022
Prof. Pooja Gupta
Impact of Financial Ratios on Stock Price: Evidence from Indian Listed Banks on NSE
Research Paper
October, 2022
Prof. Pooja Gupta
Herding Behavior in the Indian Stock Market: An Empirical Study
Research Paper
October, 2022
Prof. Jitender Kumar
A study of revenue model for monetization of the digital asset
Research Paper
October, 2022
Dr. Supriyo Ghose
E-commerce in India and the impact of COVID-19
Research Paper
October, 2022
Dr. Supriyo Ghose
Growth Indices and Their Co-integration: A Correlation Analysis
Research Paper
October, 2022
Prof. Shipra Pandey
Supply chain risks in Industry 4.0 environment: review and analysis framework
Research Paper
October, 2022
Dr. Chandrashekar Subramanyam
Advancing Female Corporate Leadership
Research Paper
October, 2022
Prof. Ratan Kumar
Modelling factors of social media usage by B2B salespersons: an emerging market study
Research Paper
October, 2022
Prof. Rajesh Kumar
Barriers to Service Recovery in B2B Markets: A TISM Approach
Book Chapter
October, 2022
Dr. Atish Chattopadhyay
Fireside Chat with three Vice Chancellors from Three Continents: Re-imagining Higher Education in Emerging Economies.
Book Chapter
October, 2022
Dr. Atish Chattopadhyay
Challenges of Managing Business, social and ecological systems.
Research Paper
October, 2022
Prof. A. Parasuraman
More than a feeling? Toward a theory of customer delight
Research Paper
October, 2022
Prof. A. Parasuraman
On repositioning customer support services: some food for further thought
Research Paper
September, 2022
Dr. Manali Chatterjee
R&D spending and small cap performance: moderating role of ownership concentration
Research Paper
September, 2022
Dr. Manali Chatterjee
Ownership concentration, innovation and firm performance: empirical study in Indian technology SME context
Research Paper
September, 2022
Dr. Manali Chatterjee
Does CSR disclosure enhance corporate brand performance in emerging economy? – Evidence from India
Research Paper
September, 2022
Prof. Shipra Pandey
Cyber security risks in globalized supply chains: Conceptual framework
Research Paper
September, 2022
Prof. Ratan Kumar
Air France: The Load Factor Puzzle in Business Class
Research Paper
September, 2022
Dr. Kamalika Chakraborty
Where silence speaks-insights from Third World NGOs
Research Paper
September, 2022
Dr. Kamalika Chakraborty
Local geographies of developing country social enterprises
Research Paper
September, 2022
Dr. Kamalika ChakrabortyDr. M.Sivagnanasundaram
Azure: Building an Online Influencer Community for Growing Platform Business
Research Paper
September, 2022
Dr. Kamalika Chakraborty
Customer reciprocity in greening: the role of service quality
Research Paper
June, 2022
Prof. A. Parasuraman
The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [R] evolution
Research Paper
February, 2022
Dr. Ananthavalli Ramesh
Patient Preparedness and Enablers for Decision-Making of Dental Implant Adoption
Research Paper
February, 2022
Dr. Ananthavalli Ramesh
Ideas to Concepts Through Concept Exploration Process
Research Paper
February, 2022
Dr. Amit Ram
Can Ensemble Machine Learning Methods Predict Stock Returns for Indian Banks Using Technical Indicators?
Research Paper
February, 2022
Dr. Amit Ram
A semi-symmetric two locus model, April 2006, Theoretical Population Biology 69(2):211-5
Research Paper
February, 2022
Dr. Amit Ram
On the evolution of epistasis II: A generalized Wright-Kimura framework, April 2007, Theoretical Population Biology 71(2):230-8
Research Paper
February, 2022
Dr. Amit Ram
Search in Power-Law Networks, LA Adamic et. al., Physical Review E 64 (4), 046135
Research Paper
February, 2022
Dr. Amit Ram
Expected Shortfall and VaR: Cracking the Marginal Allocations. RISK, May 2016, A. Shende et. al.
Research Paper
November, 2021
Dr. Anjali Sharma
The Impact of the Use of Power on Supplier Integration in Different Cultural Settings: A Conceptual Investigation
Research Paper
August, 2021
Dr. Anjali Sharma
Values and personality types of market mavens and opinion leaders in the e-world
Research Paper
March, 2021
Dr. Anjali Sharma
Culture & Personality: Directional influence on Consumer Switching
Research Paper
December, 2019
Prof. Parameshwar H S
Fintech and disruptions: An impact assessment. Journal of Critical Reviews, 6(6), 89-97
Research Paper
December, 2019
Prof. Parameshwar H S
Impact of digital transactions on Indian Economy: Pre and Post Demonetization. Test Engineering & Management, 82,1371-1382
Research Paper
December, 2018
Prof. Parameshwar H S
A comparative analysis between large-cap and mid-cap mutual fund returns, 7(5)
Research Paper
December, 2018
Prof. Parameshwar H S
A study on three dimensional effects of tax reforms in India: GST, 7(6)
Research Paper
September, 2018
Dr. Anjali Sharma
Influence of Organizational Culture on Brand Switching: A Study in B-2-B Context
Research Paper
July, 2018
Dr. Anjali Sharma
Relating Personality with Consumer Brand Switching: Moderating role of Involvement and Value of Service
Research Paper
March, 2018
Dr. Anjali Sharma
Consumer Switching Behavior in E-Services: Organizational and Technological antecedents through relational paradigm
Research Paper
March, 2018
Dr. Anjali Sharma
Influence of Marketing Mavens on Consumer Switching: Role of Personality
Research Paper
March, 2018
Dr. Anjali Sharma
Effect of Culture on Consumer Switching: Moderating role of Involvement and Value of Services
Research Paper
December, 2017
Prof. Parameshwar H S
Testing the three-factor asset pricing model in Indian Capital Markets, 15(23,2)

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