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The Impact of the Use of Power on Supplier Integration in Different Cultural Settings: A Conceptual Investigation

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Values and personality types of market mavens and opinion leaders in the e-world

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Culture & Personality: Directional influence on Consumer Switching

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Influence of Organizational Culture on Brand Switching: A Study in B-2-B Context

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Relating Personality with Consumer Brand Switching: Moderating role of Involvement and Value of Service

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Consumer Switching Behavior in E-Services: Organizational and Technological antecedents through relational paradigm

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Influence of Marketing Mavens on Consumer Switching: Role of Personality

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Effect of Culture on Consumer Switching: Moderating role of Involvement and Value of Services

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